PRZOOM - /newswire/ -
Addison, TX, United States, 2007/10/16 - Dallas-based Firehouse, one of the fastest growing brand-building agencies in the Southwest has been named Agency of Record for The Heart Hospital Baylor Plano - FHdallas.com / BaylorHealth.com.
Dallas-based Firehouse, one of the fastest growing brand-building agencies in the Southwest, has been assigned advertising duties for THE HEART HOSPITAL Baylor Plano as it enters its second year of operation.
The independent agency is charged with developing a comprehensive marketing strategy along with an integrated campaign of traditional and non-traditional tactics. Initial work for this $100 million facility is scheduled to launch in early 2008.
“Firehouse has worked with Baylor Health Care System since 2001 and even helped launch the Baylor Jack and Jane Hamilton Heart and Vascular Hospital in downtown Dallas, so naturally we are excited to put our creative horsepower to work for this state-of-the-art facility,” stated Greg Goyne, Firehouse principal.
“In today’s competitive medical marketplace, patients are customers who have a voice in where they receive care. We need to get our message of medical excellence combined with five-star service out to people in a way that causes them to rethink their current perceptions of hospitals,” said Randy Johnson, director of marketing for THE HEART HOSPITAL Baylor Plano. “Firehouse showed us they understand our brand, the challenges we face and the opportunities in front of us.”
“Baylor Health Care System is a great brand and we are excited to be given another opportunity to help solidify Baylor’s position in the marketplace as the best place to give and receive safe, quality, compassionate health care,” said Mark Hall, president of Firehouse. “We feel very fortunate to work with clients such as these who value our creativity and recognize the benefits of our holistic approach to brand-building.”
About The Heart Hospital Baylor Plano
THE HEART HOSPITAL Baylor Plano (baylorhealth.com) is the first and only freestanding, full-service hospital in this region dedicated solely to heart and vascular health care. The $100 million, 68-bed hospital opened its doors on January 22, 2007 and has been designed to maximize the delivery of safe, quality, compassionate health care. THE HEART HOSPITAL Baylor Plano was created through a partnership between Baylor Regional Medical Center at Plano and 86 cardiovascular physicians and surgeons practicing in North Texas. To receive a fact sheet about THE HEART HOSPITAL Baylor Plano, please contact Randy Johnson, director of marketing, at 469-814-3510.
Recognized as an emerging leader among outstanding brand-building agencies in Texas, Firehouse was recently named one of the Dallas 100™ fastest growing privately held companies in Dallas (Caruth Institute for Entrepreneurship of the SMU Cox School of Business, December 2006). Since its founding in 1997, Firehouse (fhdallas.com) has partnered with consumer connected, results-oriented clients such as Nokia, Brinker International, Centex Homes, FedEx Kinko’s and Sonic Drive-In to create enduring creative ideas with an immediate impact.