Miser Advertising and Marketing has been studying and surveying small business owners confidentially for the past four years to understand the Small Business Marketing Function and it’s effectiveness to grow the business. “What we wanted to see is how small business owners viewed the marketing process, how they completed it, and how effective it was for their bottom line as compared to the larger corporations,” says Paul Miser, President of Miser Advertising and Marketing. The results were astonishing.
Most small business owners viewed marketing as a time waster, something that utilizes too many of the companies resources every month, and an expensive cost with little or no results. When asked about their marketing plan, most companies said they had one but did nothing with it and that it was written when the business was formed. When asked about their target market (Demographics and Psychographics) many owners had little or now idea of who or where they are targeting any more.
As a whole, marketing is viewed as something that takes up too much time, money, resources, and effort to fully understand, therefore performed poorly with lackluster results. Comparing the marketing processes and results with the Small Businesses and those of Larger Corporations, Miser Advertising and Marketing found that the Larger Corporations made marketing a key focus in day-to-day life, putting forth the effort to strategically and dynamically plan and research, not only the company, but the target market. “Small businesses can have the great marketing results as their larger competitors, all they have to do is spend time to focus and learn, not only marketing, but their market, company, industry, and competition to correctly position their brand in an effective and efficient manner,” Mr. Miser says.
To combat these lackluster marketing results for small business owners, Miser Advertising and Marketing has dedicated it’s company to the small business society by creating their company as an “Outsourced Marketing Department” for small businesses. With this new model, Miser Advertising and Marketing is able to help companies strategically and dynamically research, plan, create, execute, and evaluate the company’s marketing efforts to increase not only efficiency and effectiveness, but also allow the small business to focus it’s time, money, and resources into growing the greatest company possible.
About Miser Advertising and Marketing
Miser Advertising and Marketing (miserad.com) is an International Marketing Agency that acts a complete marketing department for small- to medium-sized businesses. Focusing on research, planning, creativity, execution, and evaluation, Miser Advertising and Marketing, can help any company have a complete marketing department working for them at a fraction of the larger agency prices. Miser Advertising and Marketing is Headquartered in Carlsbad, CA.