AdBidCentral, the pioneering futures marketplace for premium guaranteed display advertising, which launched in early 2007 for Beta trials with leading publishers, today launched the first version of its platform.
AdBidCentral powers sales of futures-oriented premium display advertising on key, top comScore-rated publisher sites. AdBidCentral’s patent-pending futures marketplace platform makes forecast buying and selling of premium display digital media, easy, efficient and intuitive. With a feature-rich, end-to-end platform, AdBidCentral’s marketplace is pioneering a fully transparent, futures marketplace where everything from booking, transacting, flight and reporting takes place - all in one central location.
Enterprise publishers use AdBidCentral’s marketplace platform to complement activities of their direct sales force and provide leading agencies, advertisers and planners the enhanced ability to buy future campaign inventory on transparent placements and guaranteed impressions.
AdBidCentral Founder & CEO, Vivek Veeraraghavan said, “We’re excited to work with leading publishers and audiences to enable a vibrant futures marketplace for display media. Today marks the day that we start building a truly premium marketplace for display advertising – the media world is rapidly moving in the direction of a futures market.”
AdBidCentral (adbidcentral.com) is the pioneer futures marketplace for premium online media. Founded in 2006, AdBidCentral’s mission is to make buying and selling online media easy and efficient through a vibrant, premium futures marketplace. Using patent pending technology, marketplace participants can seamlessly manage the, end-to-end media buying and selling processes, from audience identification and placement pricing to campaign execution and payment reconciliation all through a central, intuitive system.