PRZOOM - /newswire/ -
Reading, Berkshire, United Kingdom, 2007/09/27 - ATEN International, leading designer, manufacturer and distributor of cutting-edge connectivity solutions, today announced that Micro Peripherals Ltd. (Micro-P), a trade-only distributor of PCs, consumer electronics, PC components, audio visual.
As one of the oldest distributors in the UK, Micro-P is a natural fit for ATEN, whose solutions span from ambitious power users to large corporate environments. With state-of-the-art facilities in Lancashire and Hampshire, and a reputation for enhanced customer service, Micro-P is well placed to recommend ATEN’s solutions to its 8000 UK channel partners.
“Adding Micro-P as a distribution partners is a significant milestone in increasing ATEN’s route to market in the UK,” said John Chen, UK MD, ATEN UK Ltd. “It enables us to reach a greater volume of partners and allows our current resellers a greater choice of supply routes. Micro-P’s established PC, networking and AV divisions, complement ATEN’s portfolio perfectly, allowing reseller partners to capitalize on the opportunities that are provided in mainstream connectivity sales and promote diversification into new markets, such as HDMI home theatre audio visual.”
“We select best-of-breed solutions and work with manufacturers that enhance Micro-P’s range of products. ATEN has been manufacturing connectivity solutions for the past 25 years. Adding ATEN to Micro-P’s expanding product portfolio, will enhance its mainstream KVM enterprise and SMB solutions and provide other products, such as AV connectivity to allow our customers to diversify and sell to a greater breadth and depth of customer accounts” says, Rod Slater, Micro-P’s networks product manager.
Micro-P’s progressive marketing and communications to the channel will also provide one of the best routes to market for new versions of the enterprise-class KVM ALTUSEN range. ATEN’s Partner Programme provides the backbone from which UK resellers can optimize connectivity and KVM sales with enhanced sales, marketing and technical support.
Resellers interested in becoming a Partner or seeking more information about ATEN and its product range should visit the ATEN website.
About KVM Switches – An Essential Server Management Device
A KVM (Keyboard, Video and Mouse) switch is an advanced, hardware-based solution that allows centralized access to multiple computers easily and conveniently from a single keyboard, monitor, and mouse. A KVM switch is useful in an extensive range of environments, suitable for SOHO users, small and medium businesses, and large corporations. Fundamentally, a KVM switch allows server rooms and data centers to optimize rack space in the IT environment, reducing costs and the clutter of keyboards, monitors and mice. Additional benefits include savings in energy consumption, server racks, cabinets, and floor space. Since a KVM switch provides access to a number of computers from a central location, IT professionals are no longer running from one server to the next, thereby streamlining workflow and increasing productivity. To meet the ever-developing needs of the globalized economy and the Internet, KVM solutions now have over-IP functionality for remote management capability that better fulfills the demands of corporations who need to manage multiple server rooms worldwide.
ATEN International Co., Ltd. is specialized in connectivity solutions in information technology. Established in 1979, ATEN is today considered the leading manufacturer of KVM Switches worldwide. This prominent position was reached by continuously high investment in research and development, resulting in numerous patents and exemplified by the sophisticated ASIC, developed in the ATEN labs and manufactured by ATEN. The product range today covers hundreds of connectivity products, providing complete KVM solutions from entry level to the enterprise market. Among the customers of ATEN are large, companies with global operations, midrange and small businesses, as well as ambitious private users.
About Micro Peripherals Ltd
Micro Peripherals Ltd was established in 1980 and is one of the leading distributors of business and consumer technology products in the UK. Operating from state of the art facilities in Altham, Lancashire and Basingstoke, Micro-P offers a wide product portfolio from around 100 partners/vendors to one of the largest IT reseller customer databases in the UK. Micro-P has built a first class reputation amongst it’s customers, through exceptional product knowledge, Integrity and value added sales.
©2005 Micro Peripherals Limited – all rights reserved. Micro Peripherals and registered Micro-P logo are trademarks used under license by Micro-P Ltd. The names of actual companies and products mentioned here may be the trademark of respective owners.
Micro Peripherals Ltd, trading as Micro P, is one of the largest subsidiary of DCC Plc. Founded in 1976 DCC is one of Ireland’s largest companies and a world class sales, marketing and value added services organization.
About DCC plc
DCC plc is a business support services group principally focused on sales, marketing and distribution in the energy, IT, healthcare and food markets, with operations in Britain, Ireland and Continental Europe. DCC is listed on the Irish and London stock exchanges with a current market capitalisation of approximately €1 billion.