As software is useless without a device on which to execute it, VoIP is useless without an end point to connect to the network. Vendors, service providers and retailers need to work together to get these devices and services into consumers’ homes within the generally used two-tiered distribution model. Partnerships, therefore, are needed between service providers and end-point vendors to increase functionality in end points in order to offer enhanced features in a VoIP service.
Frost & Sullivan finds that the Residential VoIP End-point Market earned revenue of $80 million in 2004. It estimates to reach $410 million in 2010.
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“While two-thirds of all end-point sales currently go through service providers, in the future, the devices will move to retail distribution,” according to Senior Analyst Lynda Starr. “This means that retailers will need to be knowledgeable about the devices and vendors will need to differentiate more fully their devices and offer greater sales support to retailers.”
Though the lower-end devices are becoming commoditized, there are opportunities to build greater functionality such as video telephony or integrated broadband modem technology into boxes. In order to spur retail sales, consumer electronic stores must be given marketing and product support such as advertising displays and cooperative advertising.
However, vendors must differentiate themselves and their products by offering the features service providers desire. For example, as the mass-market consumer is less tech-savvy than the early adopter and needs to have products that are “plug-and-play.” Moreover, end points will need to be able to handle provisioning and security issues in order to provide robustness for the service provider and simplicity for the consumer.
“Once the service is up and running, the fact that it is VoIP must be invisible to the user, who must perceive the quality to be the same as that of circuit-switched telephony and the features to be better,” notes Starr. “To the end user, the voice service is the driver, not the IP, which is the means. “
Therefore, it behooves vendors to offer quality products and service providers to choose their vendors based on features available. Otherwise dissatisfied consumers will spread negative perceptions and slow market acceptance of VoIP and end points.
North American Residential VoIP End-Point Markets, a part of the IP Communications services subscription, provides an overview and outlook for the market. This study has been segmented into analog terminal adapters (ATAs), embedded multimedia terminal adapters (eMTAs), IP gateways and VoIP phones. This research includes detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.
North American Residential VoIP End Point Market
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