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San Francisco, CA, United States, 09/11/2007 – HandHeld Entertainment, Inc., a global digital entertainment company, today announced an agreement with Mojo Supreme that will allow HandHeld to provide entertaining and informative video clips from WatchMojo.com through HandHeld’s network of Web properties.
Launched in early 2006, WatchMojo.com will provide HandHeld automotive, travel, video game and lifestyle videos, including exclusive interviews and coverage of such high-profile events as fashion shows, red carpet interviews and exclusive parties. The agreement expands the list of professionally, produced digital Web TV content now available throughout HandHeld’s network of Web sites, providing additional advertising opportunities to brands seeking this medium to reach core demographics.
“WatchMojo.com, like HandHeld, goes beyond the online video world to be a presence in the growing mobile entertainment and out-of-home digital markets,” said Jeff Oscodar, president and CEO of HandHeld Entertainment. “Also, its professionally produced content has the look and feel of TV on the Web, which is very appealing to the growing number of advertisers moving online. It’s important to us as a company to offer a growing list of both premium and user-generated content for our users, and this agreement supports that goal.”
HandHeld’s network, which anticipates delivering nearly 3.5 billion page views by the end of 2007, will display the WatchMojo-branded video clips for free, ad-supported online viewing as streaming video or for purchase to download for playback on personal computers, HandHeld’s ZVUE™ MP3 Video Players and other personal media players (PMPs) that use Windows Media Player with digital rights management (DRM).
“HandHeld Entertainment’s network draws millions of viewers per month, making the company an obvious partner of WatchMojo.com,” said Ashkan Karbasfrooshan, president of WatchMojo.com. “As our goal is to consistently produce fresh and entertaining content for the Web and increase our Internet syndication network, we recognize the need to grow the number of viewers as well. HandHeld’s network of Web properties and ad-supported, streaming platform provide WatchMojo.com with complementary tools to globally distribute our original and syndicated content.”
HandHeld, which announced its plans to acquire eBaum’s World™ (eBaumsWorld.com) on August 2 (expected to close in October), is one of the world’s leading providers of online video entertainment, attracting 14 million to 19 million unique visitors per month, according to Google analytics. Together with its core demographic of 18-35 year-olds who frequent its network, HandHeld has quickly become a compelling advertising outlet for many brands seeking to reach a large and targeted audience.
Taken in concert, HandHeld’s network of Web sites offers premium music videos, anime features, television shows, movies, cartoons, independent films, documentaries, and news, entertainment and sports programs from companies such as Sony BMG, Showtime, IMG Media, Canadian Broadcast Corp. and National Lampoon, as well as free user-generated and user-submitted video selections and other forms of media. Customers can also select from millions of songs that can be played on a PMP through HandHeld Entertainment’s relationships with eMusic and Rhapsody.
About WatchMojo.com
WatchMojo.com is one of the largest producers, publishers and syndicators of Web video on the web, and has begun to extend its distribution in the wireless, out-of-home digital network and television markets. It is the Web TV unit of Mojo Supreme, a privately held, self-funded digital media, technology and services company launched in 2006. The company’s other units include the MetaMojo.com search unit (which includes both a vertical search network and video meta search engine), the StreetMojo.com matching community, as well as a number of media properties in the following verticals: Cars, Education, Fashion, Film, Food, Gambling, Health, Music, Politics & Economy, Space, Sports, Technology and Travel.
About HandHeld Entertainment, Inc.
HandHeld Entertainment (hheld.com) is a global digital entertainment company. Its network of Web sites (Putfile.com™, Holylemon.com™, UnOriginal.co.uk™, YourDailyMedia.com™, Dorks.com™, FunMansion.com™ and ZVUE.com™) now houses more than 850,000 user-generated and commercial videos available for purchase or free viewing, as well as millions of free user-submitted photos and other media, and is expected to deliver nearly 3.5 billion page views/video streams by the end of 2007. Its ZVUE personal media players are mass-market priced and currently available for purchase online and in more than 2,200 Wal-Mart stores throughout the U.S.
HandHeld Entertainment, Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia, Dorks.com, FunMansion.com, ZVUE.com and ZVUE are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.
“Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of various factors including the ability of the company to successfully commercialize its new technologies as well as risk factors set forth from time to time in HandHeld Entertainment’s filings with the United States Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K and other reports filed by the company with the SEC. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. As a result, investors should not place undue reliance on these forward-looking statements.
Media Contacts at Politis Communications For Handheld Entertainment:
David Politis, 801-523-3730 (wk), 801-556-8184 (cell), dpolitis[.]politis.com or
Investor Contact at The Blueshirt Group For Handheld Entertainment:
Scott Wilson, 415-489-2188, scott[.]blueshirtgroup.com
Media Contact at Mojosupreme:
Ashkan Karbasfrooshan, 514-448-1631, ash[.]mojosupreme.com
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jbacon[.]politis.com 
