The Latin American broadband services market is notching up a steadily high growth rate thanks to the efforts of market participants in attracting new clients and encouraging migration to broadband from dial-up services.
New analysis from Frost & Sullivan (communicationsservices.frost.com), Latin America Broadband Services Market, reveals that the market achieved 12.5 million broadband accesses in 2006 and estimates this to reach 28.5 million in 2012.
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"The perceived growth in broadband services and the expected growth in the future are aligned with two main factors, namely the migration from traditional dial-up connections highly promoted by internet providers and the low costs of new plans with more complete offers," explains Frost & Sullivan Research Analyst Andrés Sciarrotta.
In the decidedly competitive environment evolving in this market, cable companies and common operators are constantly developing strategies to expand their subscriber base. The introduction of new technologies such as Triple Play and WiMax is a highly successful step in this direction.
"The new plans including WiMax and Triple play significantly stimulate the growth of the market by attracting new clients toward the use of broadband accesses, whether cable, or asymmetric digital subscriber line (ADSL)," reveals Sciarrotta.
However, broadband services will suffer a setback if services continue to cost high in some of the countries, and if Internet service providers (ISPs) levy extra charges in certain areas.
"Most subscribers are still undecided about acquiring broadband services, deterred not only by the high costs in some countries but also by the costs that different services aligned – voice and video - represent for them," observes Sciarrotta. "As for the new technologies and services, lack of regulations prevents their total deployment."
Cheaper and more personalized applications will enable operators to increase the number of business and residential subscribers. In this scenario, Triple play services can also become a potential option for increasing the broadband penetration in a region.
"To overcome the challenges faced by broadband penetration, it is crucial for operators and ISPs to forge alliances and make acquisitions so that they can present all three services namely voice, video, and data," suggests Andrés Sciarrotta. "Making such complete offers will allow them to be more competitive and gain more subscribers," he concludes.
Latin America Broadband Services Market is part of the Information and communications Technologies Growth Partnership Service, which includes research in the following markets: Latin America VoIP services and Brazil telecommunications services. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews with the press are available.
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