PRZOOM - /newswire/ -
Hyderabad, Andhra Pradesh, India, 2007/09/05 - Satyam Computer Services Ltd today launched the Integrated Digital Media Framework (IDMF), a solution accelerator for content producers to increase monetizable opportunities. [NYSE: SAY]
The launch took place on the sidelines of IFRA Expo 2007 in Chennai.
IDMF is a transformational framework for media companies worldwide to improve the way content is re-used by producers and consumed by consumers. The main focus of IDMF is to increase Return On Content for its customers.
Mr. Kevin English, Sr. Vice President, Media & Entertainment, Satyam said, “IDMF is not a product, it is a combination of several intellectual properties (IP) of Satyam which are in the process of getting patented, and hence a framework, where several technologies from partner companies have been used underlying the IPs that Satyam has developed. We are looking at increasing our revenues in the Media & Entertainment and Convergence businesses to be a function of the values that we create for our customers”.
Media and Entertainment segment is one of the fastest growing verticals for Satyam. Satyam has made pro-active investments in the media domain, convergence solutions and services, consulting and systems integration services, as well as in together with technology solution labs.
“The opportunities to add “customer value” with IDMF are tremendous – for e.g. consider convergence (convergence of devices, convergence of data, convergence of media, convergence of control layer etc) and the proliferation of the Internet and devices across both business and lifestyle”, added Mr. Abhijit Dasgupta, Vice President, Media & Entertainment, and Satyam.
Satyam believes that global corporations in the media eco-system in Print, Television and Radio, Internet, Wireless, will benefit from the value that IDMF would bring to their customers. With IDMF launch Satyam is targeting customers which include large publishers with high volumes of content inflow, publishers with large amount of historic unstructured content, publishers using different technologies and products with requirement of Run Time Content Migration (Satyam IP) and publishers going for mergers and acquisitions with requirement of integration of various technologies used by different acquired organizations.
Globally, the business in content management is estimated at over $30 billion annually and Satyam is looking to enhance the value several times over.