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Rough Guides Mobile See Increased Usage Due to Eurotariff - Creativity Software has reported increased usage of its Rough Guides Mobile application. This comes at the same time as the new European Roaming Regulation comes into force, reducing mobile roaming charges by up to 70% in some cases
Rough Guides Mobile See Increased Usage Due to Eurotariff

 

PRZOOM - /newswire/ - Kingston Upon Thames, Surrey, United Kingdom, 2007/08/31 - Creativity Software has reported increased usage of its Rough Guides Mobile application. This comes at the same time as the new European Roaming Regulation comes into force, reducing mobile roaming charges by up to 70% in some cases.

   
 
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With the summer holiday approaching the end, Creativity Software has reported increased usage of its Rough Guides Mobile application. This comes at the same time as the new European Roaming Regulation comes into force, reducing mobile roaming charges by up to 70% in some cases.

Rough Guides Mobile (roughguidesmobile.com), developed by Creativity Software Ltd, is a mobile travel application which provides destination data through a navigable map interface allowing consumers to access useful information on more than 200 cities in 33 European countries.

The new European Roaming Regulation, which was to be implemented by 30 July 2007, has forced mobile operators across Europe to offer customers the new "Eurotariff", i.e. tariffs no higher than €0.49 per minute for calls made abroad and no higher than €0.24 for calls received abroad, excluding VAT

Since the European cap on mobile roaming charges was introduced at the end of July, Rough Guides Mobile has seen a considerable increase in its usage across Europe.

Saul Olivares, Marketing Manager of Creativity Software commented, “This legislation has given consumers more confidence to use their mobiles whilst on holiday, this is a key contributor to the increased usage of Rough Guides Mobile over the last weeks. This new legislation can only be a positive step for consumers and the mobile industry alike”.

The Rough Guides Mobile application is being pre-loaded onto new Motorola handsets launched through retail in Europe and it is also sold by Samsung through its Fun Club portal in the UK.

 
 
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Agency / Source: Creativity Software

 
 

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Rough Guides Mobile See Increased Usage Due to Eurotariff

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Contact: Saul Olivares - CreativitySoftware.net 
+44(0)20 8547 4162 sales[.]creativitysoftware.net
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Creativity Software securities in any jurisdiction including any other companies listed or named in this release.

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