This week, Tribal DDB launches a new online ad campaign to promote Guardian's free trial of its new mobile crossword service. With an objective of generating subscriptions to the new service, the campaign comprises banners and skyscrapers and launches on guardian.co.uk.
Graham MacFadyen, Subscriptions Manager at Guardian Unlimited, comments: “This campaign is part of a wider strategy of offering Guardian content through a variety of digital touch-points, while continuing our focus on driving revenue through mobile channels.”
Tribal's creative shows a blank crossword puzzle and invites consumers who wish to take up the one-day trial to enter their mobile number into the blank spaces.
Matthew Law, Account Director at Tribal DDB, explains: “The Guardian crossword campaign is all about making the process for consumers to access Guardian’s range of content as direct and as easy as possible.”
Guardian's mobile crossword service costs £3 a month. For this, consumers receive a daily cryptic and quick crossword, direct to their mobile. The campaign will run for 3 months
About Tribal DDB
Tribal DDB is a top ten international digital marketing agency, with a strong reputation for strategic thinking and excellent creative work. Tribal DDB delivers the full spectrum of digital services from online marketing, media buying and planning and strategic direction through to web design and programming.
Tribal DDB clients include: Marmite, Volkswagen, Harvey Nichols, Guardian, AXA, Philips, TUI, Johnson & Johnson and Mobileshop.