PRZOOM - /newswire/ - Chicago, IL, United States, 08/21/2007 - The world’s largest modular, portable trade show exhibit display manufacturer Skyline Displays, recently awarded Lara Whitt, Creative Director at Tradetec Skyline the Marshall Johnson award for the Best Multi Product Integration for an Exhibit Design.

Lara Whitt won this award for meeting specific industry challenges that her client had with showcasing multiple product lines within the construction industry and needed to be able to exhibit their products from various divisions of their company while at the trade show. They are well known in the industry and needed to represent one marketing message under each group as each division had broken away from the marketing graphics of their company office. They needed to strengthen their brand awareness further.

Lara was able to solve their specific challenges by opening the entire exhibit with placement of a common header large format graphic over the products and placing headers linking to the product stations back to the main message header graphic. One of the main design objectives was to keep the booth open and inviting from all sides to encourage overlapping groups to meet freely during the convention.

Lara Whitt has been a valued asset on Tradetec Skyline Chicago exhibit design team since it’s inception in 1999. She graduated from Carnegie Mellon University in 1996 with a BFA in industrial design and an emphasis in architecture. She has been in the trade show industry for over 10 years and is pleased to add this multi-product trade show exhibit design award to her design portfolio. She has received many exhibit design awards during her career with Tradetec Skyline Chicago.

Since it’s founding, Tradetec Skyline Chicago has grown to become the third largest Skyline Displays Distributor in the world, providing a full range of trade show services from award winning display and graphic design to online trade show program management featuring ExhibitForce event management software. Tradetec Skyline provides global turn-key trade show solutions through their alliance with the network of 144 Skyline offices worldwide.

Agency / Source: Tradetec Skyline Chicago Displays

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