Release date: 2007-08-10

Franchise Direct Releases New Survey on Franchising in Ireland

(PRZOOM - Press & Newswire) —  Dublin, Ireland, 2007-08-10 - The Franchising in Ireland series of studies has been conducted regularly over the past 20 years, and charts the progress of the franchise industry in Ireland. The 2006 Irish Franchise Survey was undertaken by Franchise Direct, Inc


Since the first franchise was introduced into Ireland nearly 40 years ago, there are now more than 270 different franchises in operation, employing in excess of 25,000 people in the franchise sector.

Although the U.S. remains the premier franchising country in the world, the performance of franchising in the Irish market shows steady growth, attracting a wide range of entrepreneurs and investors. The past 10 years has seen significant growth in franchising throughout Ireland, with the number of franchise systems doubling since 1997. There are currently 270 active franchise systems in Ireland, representing a net increase of 34% since the 2004 survey. The franchise industry is a valuable contributor to the Irish economy.

John Green, Chairman of the Irish Franchise Association says, “The outlook for franchising in Ireland looks very positive. Irish consumers are more brand aware and quality conscious, therefore a franchise with a strong brand identity and exceptional quality service should reap rewards.”

Some of the statistics revealed in this survey include the following:

- Employment in the Irish franchise sector has risen from 7,400 in 1997 to 25,461 in 2006
- The turnover of the franchise systems operating in Ireland has increased 69% since the 2004 study, representing a five-fold increase in sales through franchised businesses in the past 10 years
-Only about 14% of Irish franchising systems actually originated in this country – but still that is an increase from 11% since the last survey in 2004
- The U.S.A. is the dominant player for franchise systems in Ireland, with 41% having originated there. UK-based franchises represent 36%, and the percentage of franchises from countries other than Ireland, U.S.A, and UK remains low at just 9%

There is much more to read in this definitive guide to the Irish franchise industry.

About Franchise Direct
Franchise Direct ( is one of the world’s leading portals for franchise and business opportunities. Started as a single website in 1998 for the promotion of franchises in the US market, Franchise Direct now operates a suite of nine multi-lingual sites targeting North America and Europe, with new sites currently under development for Italy, India and China.

Through its extensive website network, Franchise Direct allows highly effective, targeted exposure by franchisors to prospective franchisees worldwide. Every effort is made to assist franchisors in partnering with suitable investors, while the investors are presented with a range of services to help them find the right franchise. The company’s recently launched “Franchise Assistant” service enables visitors to map their search on a designated, confidential web page of their own.


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