This year’s ad:tech event is the third for London, and this year’s event will focus on the customer, and will aim to give brands, agencies and publishers the knowledge, tools and confidence they need to better engage with consumers online.
Christophe Asselin, european marketing director at ad:tech explains, “We are very much looking forward to this year’s show, because it has never been more important for us to come together as a collective and re-discover our customers. For us, that is what the September 2007 show is all about – the consumer. Mobile marketing, social media and interactive TV are radically changing how the consumer absorbs media, and through our expert guest speakers this is something that delegates will get the opportunity to see addressed.”
The opening address is on Day One is to be given by Alan Rutherford, chief executive officer at Digitas Global and former vice president of global media at Unilever.
A broad range of digital marketing topics will be covered over the course of the two days, ensuring delegates have as broad range of knowledge to take away as possible. Sessions include:
• Day One
Overview: Agencies, Mobile Operators and Entertainment experts discuss how online advertising and digital technology are transforming their business, and changes in consumer consumption patterns
Panellists include: Nigel Morris from isobar, Shan Henderson from Vodafone and Pete Cowley from Endemol UK
Multichannel Marketing and Advertising
Overview: How to achieve a single brand experience across all channels, planning efficiently and measuring the customer experience
Panellists include: Scott Gallacher from BSkyB and Mark Cameron from Mazda
• Day Two
Overview: Brands, Publishers and PR Leaders discuss how online advertising and digital technology are transforming their business, and changes in consumer consumption patterns
Panellists include: Elizabeth Chambers from Barclaycard, Jill Orr from CNET Networks and Niall Cook from Hill & Knowlton
The Economics of Interactive
Overview: Where will further consolidation be seen –the panel’s view on search, mobile, video and virtual worlds
Panellists include: Simon Waldman from Guardian Media Group and Nasser Batley from Dresdner Kleinwort
ad:tech London aims to show marketers how to increase their online ROI, how to re-engage with their target audience and how to source the best solutions for achieving the above.
To register for the two day show, do so by visiting the ad:tech London Website.
Ad-tech London 2007
When: 26-27th September 2007
Wednesday 26th: 09.00 - 17.00 (Registration from 8.00)
Thursday 27th: 09.00 - 17.00 (Registration from 8.00)
London, W14 8UX
How Much: In Advance
1 x One day delegate badge: £595.00 (exc. VAT)
1 x Two day delegate badge: £795.00 (exc. VAT)
3 x Delegate badges + 1 complimentary badge: £2385.00 (exc. VAT)
1 x One day delegate badge: £695.00 (exc. VAT)
1 x Two day delegate badge: £895.00 (exc. VAT)
3 x Delegate badges + 1 complimentary badge: £2685.00 (exc. VAT)
Click on Media Alerts to register (elementalcomms.co.uk/register) to receive forthcoming news from Elemental Communications and its clients.
This press release is available in PDF, plain text and Word formats. Photographs are available of the ad:tech team.
The media spokesperson for ad:tech is Christophe Asselin, European Marketing Manager.
About ad:tech London
Dedicated exclusively to Interactive Advertising and Marketing Technologies such as Internet Marketing, Search Engine Marketing, Email Marketing, Mobile Marketing and E-Commerce, ad:tech London is the only event in the UK that gives its visitors from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions. ad:tech LONDON is a unique opportunity for CEO, brand/product managers, marketing directors, media planners/buyers, creative directors, campaign managers, advertisers, agency executives, sellers, and suppliers to understand what interactive technologies can do as part of the promotional mix and how to generate results that translate directly into increased performance and ROI.
About dmg world media
An international exhibition and publishing company, dmg world media (dmgworldmedia.com) produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK.