PRZOOM - /newswire/ -
London, United Kingdom, 2007/08/02 - Launched thirteen months ago, Nestoria has revolutionized the way people searches for properties in Internet in the UK. The property search engine validates an advertising-free business model and a user-friendly approach to vertical search.
Launched a little more than one year ago, Nestoria impresses new users every day by its fast and revelant search results with properties in London and across the UK. Combining an advertising-free interface with property listings aggregated from many property portals, Nestoria's database has grown to more than 600,000 unique properties to rent and for sale. A pure search engine, the site allows queries by location, type of property, price and offers the bonus of interactive maps and local information.
Nestoria's CEO Javier Etxebeste commented, "Nestoria exceeded our wildest expectations during its first year. The search engine is entirely focused on delivering exactly what the home hunter expects from a property database. Our investment in analyzing and adapting our interface to our users is now reflected in a solid presence online".
He offers the example of how users can easily select hundreds of flats to rent that match a precise budget and size and then locate it on a map in even the most densely built area in the UK, Canary Wharf, London. Such a process undercuts a traditional online search by at least two minutes per session.
Its clean layout prevents visual clutter and helps home hunters navigate the site quickly and comfortably.
To kick off its second year, Nestoria is relentlessly launched a whole offering of social and mapping tools to help users find properties with Google Mapplets, Facebook application and Google Earth feeds. Google recently endorsed Nestoria by citing it as one of the more successful examples of independent sites utilizing Google Maps technology.
Ed Freyfogle, Nestoria's CTO, is convinced that "innovation is the only way forward in the online arena. Some estate agents would be surprised to know how quickly home hunters make decisions when using a sophisticated property search engine. In order to satisfy their ever increasing expectation of simplicity and speed, we analyze the behaviour of our users. This helps us streamline the access to information in the quickest possible way".
Although its advertising-free business model is an exception among the new breed of Internet sites, Nestoria numbers are adding up. Its revenues come from real estate portals featuring their listings in the property search engine. "Nestoria does not get revenues directly from estate agents, whatever their size. We however know how to help the property portals increase the exposure of the properties of their customers, the estate agents." said Javier Etxebeste.
Building up on its experience in the United Kingdom, Nestoria (nestoria.co.uk) launched a sister website in Spain, Nestoria - Encuentra pisos y casas, in May 2007. The technology of the search engine is easily scalable. Mashing up billions of data about properties delivering them is a human-friendly way is as challenging for flats in London, cottages in the Cotswolds or a villa in Granada or Alicante, for that sake.
The future of Nestoria is continually listening to what home hunters demand. Research by keywords relevant to property listings like parking, garden, etc and the evolution of the Nestoria Rank, an algorithm that indexes properties by their quality and relevancy in relation to what the user is searching, are some of the many features that will keep Nestoria ahead in the game of innovation.