PRZOOM - /newswire/ -
Palm Harbor, FL, United States, 2007/07/25 - Seann "Doc Feedback" Maxwell, announces a new service - Dialog Marketing™ that restores what once was commonplace in our commercial history - a "know, like and trust" ongoing relationship based on fruitful, two-way communications with customers.
Seann "Doc Feedback" Maxwell, announces a new service - Dialog Marketing™ that uses leading software technology to restore what once was commonplace in our commercial history - a "know, like and trust" ongoing relationship based on fruitful, two-way communications with customers.
By contrast, businesses today mostly practice monolog marketing - one-way communication from business to consumer, with little provision for constructive feedback - and with less and less effectiveness as consumers tune out the constant barrage of more than 3,000 advertising messages per day.
Dialog Marketing™ modernizes a concept that Mr. Maxwell first learned as a child in his parents' Country Store which now applies to businesses of any size:
"My mother spent long days in the store, chatting with and serving customers, except Wednesday and Sundays. Wednesdays, she and my dad drove to the city to visit wholesalers and select goods to replenish the shelves. Sometimes I went along.
As my mother carefully inspected the merchandise on offer, I would hear her say, ‘Mrs. Brown would like that china setting.' or ‘That dress would be perfect for Mrs. Smith's next school function.'
I came to realize that my mom, buying knowledgeably for our store, was serving as an unofficial personal shopper for all the women in our community ... and they loved to buy what she brought home. She knew her customers that well; because she took the time to listen and respond, and they liked and trusted her."
"That was personal service in action. Nowadays, I call it Dialog Marketing™; and you now know why it's near and dear to my heart."
Dialog Marketing™, incorporating the feedback.ology™ process, allows businesses of any size to easily and affordably learn what their customers expect or want from their buying experience, and then to create communications which respond to customer input by conveying useful content and special offers, acknowledging birthdays and anniversaries, sending invitations to special events; and expressing appreciation in tangible ways. even at the last minute. This and much more can be done easily in the normal course of business. When you show true customer appreciation, the results are tangible and come almost immediately: greater customer loyalty, more referrals, higher sales, reduced marketing costs, and - much better profitability.
Maxwell Consultants, Inc. uses its unique Dialog Marketing™ and feedback.ology™ processes to help clients with a heart for customer service make more money in less time with less effort.