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Rumah London – Luxury Ethical Council to be Established - Rumah London, a luxury ethical homeware brand has plans to develop a “Luxury Ethical Council” representing the policies of ethical designers and brand owners in partnership with high quality craftsmanship in less developed economies
Rumah London – Luxury Ethical Council to be Established

 

PRZOOM - /newswire/ - London, United Kingdom, 2007/07/28 - Rumah London, a luxury ethical homeware brand has plans to develop a “Luxury Ethical Council” representing the policies of ethical designers and brand owners in partnership with high quality craftsmanship in less developed economies.

   
 
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The primary premise of the Luxury Ethical Council will be a collective body of luxury ethical designers and brand owners who have existing in-house programs partnering with high quality craftsmanship in less developed economies to compete in the luxury world stage. The principle behind the Luxury Ethical Council was born out of an on-going program which was set-up by Rumah’s founder Andreas Lim, ‘Cashmere with a conscience’; to support high quality craftsmanship in less developed markets on an ethical platform.

When Rumah launched its ‘Cashmere with a conscience’ program, it became very apparent there were like minded designers and brand owners who had similar principles and programs to support quality craftsmanship in less developed economies with an ethical platform. Andreas Lim, added, ‘I was overwhelmed by the amount of support I was getting from ‘Cashmere with a conscience’ from consumers and designers. Many designers and brand owners were coming forward and stating they were running similar programs under different names’.

The Luxury Ethical Council will be a unifying body representing designers and brand owners with like-minded ethical programs running alongside their business practices. In short, the whole process from design, craftsmanship and quality end product for the luxury consumer is a symbiotic relationship which has to be nurtured to ensure the fairness doctrine is ethically maintained across the board.

Rumah has started the first step to develop the Luxury Ethical Council. We welcome other luxury ethical designers and brand owners who believe in the overall principle for the Luxury Ethical Council to come forward.

Founded by Andreas Walter Lim. Rumah London (rumahlondon.com) is a sophisticated and stylish luxury ethical homeware brand presenting “A World Lifestyle” cashmere collection in design, colour and natural materials for 21st century contemporary living. All production and packaging is eco-friendly, whilst maintaining fair trade with their manufactures and suppliers. A percentage of the profits are donated to charitable organizations which help promote sustainability programs.

 
 
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Rumah London – Luxury Ethical Council to be Established

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Contact: Andreas Walter Lim - RumahLondon.com 
+44(0)77 2614 0431 awl[.]rumahlondon.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Rumah London securities in any jurisdiction including any other companies listed or named in this release.

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