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Amersfoort, Netherlands, 07/17/2007 – Golden Tulip is proud to announce the signing of a management agreement for the Golden Tulip Vejle (the former Hotel Australia in Vejle), effective as per May 1st 2007.
Built in 1957, the eleven-story hotel offers 102 elegantly furnished rooms fully equipped with all the facilities to meet both business and leisure guests. This Modern high-rise hotel is located in the city center at walking distance to Vejle Train Station and shopping center.
The hotel will be fully renovated and the top floors will be converted to bedrooms, bringing the total up to 106 superior first class rooms. The Conference center will be renovated into a “Let’s Meet Again” centre and Golden Tulip’s restaurant concept: Branche, Restaurant, Bar & Lounge will be introduced on the ground floor.
Vejle is a picturesque town located at the head of Vejle Fjord. The Vejle region in Denmark is a popular tourist destination; it has a unique landscape of Fjords, rivers, valleys and woods. This picturesque town’s attractions include the Lion Park, Zoo, Legoland and Trapholt Museum.
Furthermore the area is known as a dynamic and powerful business area with several big international well-known firms, bl.a. Lego and a modern international airport only 20km from the centre of Vejle.
Mr. Hans Kennedie, President & C.E.O. of Golden Tulip Hospitality Group, states: “It is with great excitement that we embark in this project. This is an important step in the development of the Golden Tulip portfolio across the Scandinavian region and for the group in general. Due to the high level of domestic travel within Denmark and the increase in air travel from the Scandinavian countries to Europe, we are looking at a substantial increase in brand recognition for the entire group with each new addition.”
Mrs. Mette Linneballe, the owner and developer (Copenhagen Properties) of the hotel comments: “We are delighted to join the Golden Tulip family. With the international recognition of the Golden Tulip brand and successful management formula we are confident that Golden Tulip will provide the hotel an international awareness and high in revenues. Scandinavia is in need of a dynamic brand, like Golden Tulip. For too many years our hospitality industry has been dominated by the typical Scandinavian brands and it is time for a new Continental European chain with new concepts and services, like Golden Tulip.”
Golden Tulip further franchises the Golden Tulip Glostrup Park in Denmark and is also looking for further expansion and franchise agreements in the Scandinavian cities.
About Golden Tulip Hospitality Group
Golden Tulip Hospitality Group (goldentulip.com) with its head offices in Amersfoort, The Netherlands and Lausanne, Switzerland, is a worldwide hospitality company with more than 630 hotels, 58,000 rooms in more than 49 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2006, Hotels Magazine has ranked this company the 18th largest hotel chain.
As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the two, three, four and five star categories. On the two-star side Golden Tulip has an alliance with the French B&B hotel chain. The three-star concept is the Tulip Inn for the limited-service first-class category, the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels and the recently introduced five-star concept Royal Tulip. In addition Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium.
In the fall of 2006, Golden Tulip introduced BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip.
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