PRZOOM - /newswire/ -
Paris, France, 2007/07/12 - MaraJoara Managing Director and Designer, Leesa Fogarty announces European manufacturing partners as part of the swim wear labels global supply chain risk management strategy.
Leesa Fogarty, who has Executive Qualifications in Risk Management from the Australian Graduate School of Management, stated that having multiple manufacturers plugged into the MaraJoara global supply chain ensured cost competitiveness and promptness in delivery to their customers.
"Whilst the manufacturing quality and materials in Brazil is of a high standard, Fogarty said, "cultural challenges and the ‘Brazil factor’ (corruption, lack of transparency and the black economy) had not filled MaraJoara management with confidence with European expansion on the horizon. One major production strategy to improve cost efficiencies and reliability was to source multiple manufacturing facilities in eastern Europe, Tunisia and Morocco where labour costs are low, unemployment is high and working conditions for the people are reasonable. It also further reduces international freight costs ensuring pricing competitiveness to our retailers and margin protection for MaraJoara.
MaraJoara recently stamped on their latest rangebook - "NOT MANUFACTURED IN CHINA" to prove their point about ethical manufacturing. MaraJoara believe they are boycotting the significant contributions to global warming caused by Chinese manufacturing and their position on unjust working conditions. More than 70 percent of the worlds swimwear is now being manufactured in Asia.
With multiple European based sources for manufacturing for the label MaraJoara believe it's another step in the right direction to satisfying their retailers and their customers.
MaraJoara (marajoara.com.au) are an Australian designer swimwear label based in Sydney, Australia with wholesaling operations in Paris, France. The MaraJoara brand aims to speak ethically and symbolically. The company has embedded greener practices into their products and their company operations to address climate change, sustainable raw materials, waste, healthy body image, charity and fair partner. Taking inspiration from aboriginal culture, prints are bold and graphic, whilst attention to detail lies in the individual embellishment of intricate beads, sequins and jewels and its exclusivity. Each garment reflects a passion for beautiful design and great quality. MaraJoara Exclusives are made for men, women and children.