Release date: 2007-07-12

Zafin Labs Names Sam Burns Managing Director of the Middle East Region

(PRZOOM - Press & Newswire) —  Toronto, Ontario, Canada, 2007-07-12 - Sam Burns has been named Managing Director of Zafin Labs' Middle East Region, effective July 1, 2007


Zafin Labs, the leading provider of Customer Centricity solutions to global Financial Service Providers, is pleased to announce that Mr. Sam Burns has joined the company as the Managing Director of the Middle East Region. Mr. Burns' appointment was effective July 1 and he will be based at the company's Dubai offices.

"Zafin Labs has established itself as a market leader in the area of financial services support. Our products will revolutionize the way in which banks and investment firms customize and tailor their products to meet the needs of their clientele," said Burns. "I am looking forward to further developing Zafin Labs' position in the market."

Mr. Al Karim Somji, Chairman and CEO of Zafin Labs, said "Sam Burns brings extensive experience and leadership in the development of customer-centric product and service strategies within the global financial services industry. His expertise will allow Zafin Labs' to accelerate the growth of our Middle East Business Unit. I am very pleased to have him on our team."

Previously, Mr. Burns led CGI's Global Customer Management Practice, assisting top-tier banks in the development of innovative customer-focused business strategies, as well as the technology needed to implement those strategies. He has significant retail, credit card, small business, commercial, high net worth and private banking industry experience, from his years of practice with North American banking firms.

About Zafin Labs

Zafin Labs ( provides solutions that enable “Customer Centricity” with a focus on revenue generation and recognition, catering exclusively to global financial service providers. Zafin Labs' miRevenue product suite enables one to one customization, dynamic relationship pricing and revenue capture with complete transparency and compliance, along with the tools for product and relationship life cycle management. Zafin Labs maintains offices in Toronto, Canada; London, UK; Berlin, Germany; Dubai, UAE; Mumbai and Trivandrum, India.


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