Foviance, the expert in online user experience, has today snapped-up industry heavyweight Philip Hunt, former chief executive of interactive agency Wheel, to lead its aggressive expansion into the global Customer Experience Management sector.
Philip has worked at the cutting-edge of the digital industry since early 2001, putting Wheel at the top of the tree in the UK, and subsequently helping its parent company, LBI International, to become Europe's biggest digital marketing services agency with clients such as Unilever, BT and Marks & Spencer. In addition, Philip brings a wealth of financial expertise to Foviance.
In his new role as non-executive chairman, Philip will work with CEO Paul Blunden and the management team, to expand its groundbreaking offering in Customer Experience Management.
In 2005, Foviance created a unique proposition for the digital marketplace when it merged The Usability Consultancy with WebAbacus, to blend usability consultancy with web analytics and address the entire digital customer journey. The programme has already delivered a catalogue of successes for brands such as BSkyB, RBS, MyTravel and Royal Mail Group, and Foviance is ready to evolve the market again.
Paul Blunden, CEO of Foviance, comments: “We have helped to deliver substantial returns for some of Europe’s leading brands by focusing on the business benefits of improving online customer experience. However, this is only the beginning. Customer Experience Management heralds a new chapter for the industry as a whole, and we have high expectations for the next 12 months. Our company and our people want to be the best they can be, and Philip will help us raise the bar once again.
Philip Hunt, commenting on his appointment, says: “I have known Foviance and its management team for many years, and I have been hugely impressed with its reputation as a pioneer within the usability space. The opportunity to get involved in such a dynamic and vibrant organisation is one I simply couldn’t refuse.”
Philip was named in New Media Age’s Top 50 list of movers and shakers in 2003, as well as being profiled in Campaign magazine’s A-list directory.
Foviance teams usability consultancy with web analytics to offer one of the world’s most cutting-edge online customer experience services.
The company is the result of the merger between WebAbacus and The Usability Company in April 2005, bringing together the powerful web analytics technology of the former with the usability expertise of the latter. The result is a ground-breaking combination of analytics software and survey technology with Human Computer Interaction (HCI) qualified usability consultancy.
Foviance offers expert usability services, in depth analysis of users’ online behaviour and an innovative Experience Management Programme.
The Experience Management Programme is a European first, providing organisations with a detailed picture of what happens when customers use their digital services, and advice on how to improve this experience.
Foviance boasts 43 of the UK FTSE 100 companies among its client roster, including Barclays Bank, British Airways, BSkyB, HSBC and Tesco.