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Amersfoort, Netherlands, 07/10/2007 – Through this agreement, the hotel location data from Golden Tulip’s Central Reservations System (Goldres) will be made available to application developers working with the Tele Atlas’ Brand Icon programme, ultimately assisting consumers on locating and navigating towards the hotels with ease.
Hans Kennedie, President and C.E.O. of Golden Tulip Hospitality Group comments, “I am fascinated at the pace at which technology is evolving. Our hotel locations digitally plotted on Tele Atlas maps will offer many guests an added service even before arriving at their hotel. We are proud to choose partners that contribute in the technological evolution of the hospitality industry.”
Jack Reinelt, Tele Atlas’ Managing Director and Chief Operating Office of Europe, Middle East and Africa adds: “We’re excited that leading brands such as Golden Tulip Hospitality Group are participating in our Brand Icon program. Together, we are further enabling end users to accurately and conveniently find what they seek most from their content rich, personalized location-based applications and mobile devices.”
“This is the first step in location-based technology integration for the hospitality industry.” says Riko van Santen, VP Electronic Distribution & ICT of Golden Tulip Hospitality Group. “Of course the next logical step is the direct booking and confirmation process through GPS-enabled devices. As handhelds devices and automotive navigation systems become mainstream, this platform offers new opportunities for marketing and direct sales.”
Tele Atlas Brand Icons enhance Tele Atlas-powered navigation systems by visually representing the points of interest (POIs) of participating businesses as instantly recognizable logos to help mobile consumers to accurately identify specific brands of interest. Through the program, these branded icons are available for digital map application developers to incorporate into personal and in-car navigation systems and mobile, wireless and Internet map applications.
Golden Tulip joins leading consumer brands such as McDonald’s and Bank of America, which have partnered with Tele Atlas through its Brand Icons program to deliver branded POIs for the most popular financial food, gas, lodging, recreation and retail establishments.
About the Golden Tulip Hospitality Group
Golden Tulip Hospitality Group is a worldwide hospitality company with over 630 hotels, 58.500 rooms in 48 countries. The group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. Golden Tulip Hospitality Group offers services in the 2, 3, 4 and 5 star categories, on the 2-star side Golden Tulip has an alliance with the French B&B hotel chain. The 3-star concept is the Tulip Inn for the limited-service first-class category, the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels and the recently introduced five-star concept Royal Tulip. In addition Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium.
In the fall of 2006, Golden Tulip introduced BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip.
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rocio.manzanares[.]goldentuliptop.com 
