Korea’s leading online game publishers Webzen, Inc., Nexon Corporation, NCsoft Corporation, and NHN Corporation have teamed up with the Korea Culture & Content Agency (KOCCA) to promote their latest, most popular Korean online games with the opening of an interactive Online Gaming Hall and Digital Mobile Content Center at the Korea Center in Los Angeles. The Opening Ceremony, to be held on July 9, 2007 at 6:00pm, will be led by Korean government officials and leading Korean and American executives from the aforementioned companies.
Korea, which had a total gaming market of 8.67 trillion KRW (about USD 9.36 billion) in 2005, is home to many of the leading developers of Massively Multiplayer Online Role-Playing Games (MMORPGs) and casual online games. In an effort to promote these games in North America, Korean online game publishers have chosen to work with KOCCA to set up an interactive space for users to experience some of the most popular games firsthand.
One of the featured online games at the Korea Center is Audition, a popular dance game that has already registered over 100,000 users in North America in two months. Published and developed by Nexon America Inc., Audition offers a new way for players to listen to the latest hits while engaging in exciting dance-offs with virtual peers. Other popular games include Webzen’s Huxley, NHN’s Gunbound, and NCsoft’s Lineage.
“The featured Korean online games and mobile content have already gained widespread popularity and success in Asia,” says KOCCA Managing Director Daniel Kim. “This event is significant in that the leading Korean online gaming and mobile companies are jointly displaying their creative content in the Korea Center exhibition space. People of all nationalities can now visit the Korea Center and experience Korean games and mobile content firsthand, thereby increasing awareness of Korean creative content to an even higher level in the United States.”
About the Korea Content and Culture Agency and the Korea Center in Los Angeles
The Korea Culture & Content Agency (KOCCA) is the creative content division of South Korea’s Ministry of Culture & Tourism. KOCCA (kocca.kr) is committed to fostering the growth of Korean creative content such as animation, online gaming, cinema, music, and mobile content in the United States. The Korea Center in Los Angeles opened its doors to the general public in 2006 with the mission of introducing and promoting Korean creative content within its exhibition space of over 3,000 square feet. The Korea Center (located at 5509 Wilshire Boulevard) attracts 30,000 visitors annually and hosts student group tours from all California public and private schools.