ointly organised by Beijing Tourism Administration (BTA), Conference & Exhibition Management Services Pte Ltd (CEMS) and Beijing Relation Exhibition (BRE), the 4th Beijing International Tourism Expo held on 21 June to 23 June 2007 was a resounding success!
Occupying both halls in the Beijing Exhibition Center with 22,000 sqm of floor space area filled with 800 Chinese and international exhibitors, an estimated 25,000 trade and public visitors packed the hallways to enjoy a myriad showcase of travel destinations from 81 countries spanning 6 continents. First-time country representations participated in BITE ’07 include Austria, Belgium, Bhutan, East Timor, Ecuador, Mexico, New Zealand, Norway, Sharjah and Tunisia, to name a few. Greece collaborated with BITE for the 3rd consecutive year as Partner Country and took up the biggest booth space area of 800 sqm during the 3-day extravaganza.
Guest-of-Honors who graced the event included Mr Shahid Rafi, Federal Secretary, Ministry of Tourism for Pakistan; H.E Dr. Saadalla Agha Alkalaa, Minister of Tourism of Syria; Mr Economou, Secretary General of Greece and Datuk Tengku Adnan Tengku Mansor, Minister of Tourism for Malaysia.
In line with the theme of ‘Experiencing Beijing’s run-up to the Olympics’, the 2008 Beijing Olympics Pavilion set up displays at BITE ‘07 to feature the seven Olympic venues, forming a formidable platform to promote the Beijing Olympics to international visitors.
“We were delighted to be back in Beijing for the fourth time. We are well on the way to achieving the ‘千.百.万: Qian. Bai. Wan’ strategic target set by the BTA two years ago. In other words, by the Olympic year in 2008, we should be able to reach 1,000 exhibiting companies, 100-countries representation and at least 40,000 gross exhibit space, all under one roof,” said Mr Edward Liu, Managing Director of CEMS.
“In so doing, we aim to recruit more ADS countries as exhibitors to help expand bilateral travels between China and the respective destinations; improve the quantity and quality of our hosted buyers to generate real value between them and the exhibitors, and finally, to enhance the effectiveness of business communications and transactions between buyers and sellers.” he added.