PRZOOM - /newswire/ -
State College, PA, United States, 2007/06/27 - AccuWeather.com announced today that it will be supplying ICS Technology, Inc. with weather, news, and sports content for redistribution on digital signage networks worldwide.
The AccuWeather.com content functions as a powerful tool to draw viewers and reduce perceived wait times.
The AccuWeather.com digital signage content modules include current local weather conditions, hourly and five-day forecasts, regional radar, video forecasts, pollen and health indices, and weather trivia, plus sports news, U.S. or world news, business news. Many AccuWeather.com digital signage modules are also available in Spanish.
ICS offers a complete line of digital signage hardware and software to meet today’s information display requirements. ICS supplies network connected systems that can manage multiple remote displays over a local or wide area network or one standalone unit.
Digital signage has become an essential element for advertising to captive audiences, but displaying only advertisements can cause viewers to completely tune out the information. The AccuWeather.com modules integrate timely and localized information into digital signage playlists to grab viewer interest.
“Weather is, by its very nature, relevant and dynamic information that draws eyes to the screens again and again. That is why weather consistently gains top audience ratings in all existing media, and why advertisements integrated with weather information in existing media command premium rates, “said Dr. Joel N. Myers, Founder and President of AccuWeather.com. “Now the content that AccuWeather.com has developed will offer to digital signage systems the same attractive power of AccuWeather.”
Distribution of AccuWeather.com content by ICS Technology is effectively immediately.
About ICS Technology, Inc.
Since 1999 ICS has focused on providing digital and electronic signage and signage systems serving the retail sales, airport flight information, and public information display markets. ICS offers all the latest large screen panel display technologies along with the software, video content and networking components necessary to construct a complete electronic signage system.
About AccuWeather, Inc.
AccuWeather, The World’s Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC’s owned and operated stations, The Washington Post and The New York Times.