PRZOOM - /newswire/ -
Sarasota, FL, United States, 2007/06/26 - A new internet portal called Traceback.com creates the handshake between the consumer and the producer and through all supply chain partners.
All Supply Chain Partners can Use Traceback or Traceability
A new internet portal called Traceback.com creates the handshake between the consumer and the producer and through all supply chain partners from field to fork.
Today consumers, retailers and restaurants demand more information about the food and feed they buy for themselves, their pets and animals. As not one week goes by without a recall of some type of food and feed, everybody want to know where the food and feed comes from, what are the ingredients if any, when was it harvested, processed and it’s origin.
International trade, having food available at any time and season, is a huge achievement of our society. Exotic fruits moving in containers and meat, wine and chesse from the every corner in the world, spices and ingredients from foreign countries, fish from the far regions and oceans make our diets interesting. But as we see trust can’t be longer the only factor to buy food or feed.
We want to know where our food comes from. ScoringAg has been running for the food industry a recordkeeping database system, that’s allows for every single or mixed product and its product container movement throughout field to fork journey, thru processing ,and mixing stages a traceback barcode or SSI_EID code for each an every product that can be sold in a retail store.
By entering the traceback code number into the search field in Traceback.com the buyer of a product can see in seconds the details of a product. Where it comes from, if it’s organic, natural or conventional grown. When it was harvested and processed with ingredients. As the information is entered in real time the buyer has the chance to check on the product via his internet cell phone, wireless PDA, store kiosk or home PC.
Traceback.com benefits the whole industry. In case of a product contamination it can be traced up and traced back in seconds to speed recalls in case of food safety events. It cuts the cost of checking on the origin of a product (COOL) down to a minimum. With Traceback.com the industry can regain the consumer’s confidence.