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BlueStar and Fluensee Ink Distribution Deal - BlueStar will distribute Fluensee's AssetTrack Express RFID software
BlueStar and Fluensee Ink Distribution Deal


PRZOOM - /newswire/ - Florence, KY, United States, 2007/06/22 - BlueStar will distribute Fluensee's AssetTrack Express RFID software.

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RFID-enabled asset management and supply chain solution provider Fluensee is entering into a strategic partnership with BlueStar, a leading distributor of Auto ID, Point-of-Sale, Mobility and RFID products. Beginning this month, BlueStar will offer Fluensee’s new AssetTrack Express software separately or as the main component of an entry-level RFID starter kit.

By adding Fluensee’s AssetTrack Express software to its line card, BlueStar is helping its network of resellers capitalize on the increasing adoption of RFID technology to track assets for a wide array of businesses and industries. As an entry-level offering, AssetTrack Express makes it easy for resellers to begin selling RFID-based solutions; or it can round out the books for resellers already involved with RFID.

“AssetTrack Express is a phenomenal foundation for comprehensive RFID starter kits that we can simply configure to meet our resellers’ needs, alleviating them from the burden of building RFID-based asset-management solutions on their own,” said Steve Cuntz, President and CEO of BlueStar. “With AssetTrack Express, we’re giving resellers an easy avenue to take full advantage of this growing market and expand their customer base.”

Fluensee’s AssetTrack Express is sophisticated, yet simple, RFID-enabled software designed to manage valuable assets. BlueStar is packaging AssetTrack Express into complete RFID starter kits that also include RFID tags and readers, as well as accessories like RFID printers. For resellers interested in fashioning their own kits, BlueStar will sell AssetTrack Express separately.

“Whether a company wants to track IT equipment, furniture, raw materials or any other imaginable asset, AssetTrack Express can automate the process, greatly diminishing the need for labor or the possibility of human error,” said Fluensee CEO Tim Harvie. “AssetTrack Express is a true business solution that overcomes the cost and complexity of stereotypes previously associated with RFID technology, and we’re confident the channel will find it a valuable addition to their solution portfolio.”

AssetTrack Express software is easy to install and configure, enabling businesses to get up and running within one day. The software works with nearly any RFID hardware and can be simply integrated into an existing infrastructure. It helps businesses start exploiting RFID’s many uses, such as monitoring, planning and tracking asset movement, and using analytical reports to improve asset utilization.

About Fluensee
Fluensee’s RFID-enabled asset tracking and supply chain management solutions improve the visibility, accuracy, security and utilization of a company’s mobile and fixed assets. Its end-to-end solutions combine highly configurable and patented software and implementation services with hardware from leading RFID, barcode, GPS and sensor technology providers. Fluensee’s solutions include its entry-level AssetTrack Express™ and enterprise-class AssetTrack™, along with the Fluensee Yard™, Dock™ and Fleet™ supply chain applications that are designed to efficiently manage assets in transportation and distribution environments. All of Fluensee’s solutions are platform and hardware agnostic. Fluensee ( is a privately held company headquartered in Englewood, Colorado.

About BlueStar
BlueStar ( is a leading solutions-based distributor of point-of-sale, bar coding, data collection, Radio Frequency Identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers.

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BlueStar and Fluensee Ink Distribution Deal

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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BlueStar securities in any jurisdiction including any other companies listed or named in this release.

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