This Award is presented in recognition of the company’s key successes across the breadth of the electro-optic space. A major manufacturer of precision optics and electro-optics systems, the company develops, among others, infrared systems for defense and security end users.
“With a leading relative market positioning in the European Union market space, ZEISS’ product innovation is the hallmark of its top-tier, highly adaptable offering,” notes Frost & Sullivan Research Analyst Christopher Dabrowski. “Given its results-driven partnering strategy aimed at on-shoring key best-in-class capabilities and a leading-edge internal research and technology capability, Carl Zeiss Optronics is one of the key innovators in product line strategy.”
Adopted as the designer and supplier of a key subcomponent for the French ‘Reconnaissance Nouvelle Generation’ (Reco-NG) pod system, Carl Zeiss Optronics’ optical system is the culmination of extensive experience in the reconnaissance systems space. Serving earlier the German and the U.S. market, this presence has expanded significantly with the procurement of reconnaissance and targeting pods utilized, for instance, by the Royal Netherlands Air Force, Spanish Air Force, Swedish Air Force, Hungarian Air Force and South African Air Force. This positioning, along with a unique relationship with the Panavia GmbH and the Eurofighter GmbH, has led to efforts by the European Aerospace Defense and Space (EADS) group to have Carl Zeiss Optronics integrate the Litening pod system into a Eurofighter configuration.
Although the unmanned aerial vehicle (UAV) space is considerably more competitive, the integration of ZEISS’ Ophelios system into a German UAV is a strong launching point into the burgeoning tactical UAV market area. A strategic improvement in this segment will be achieved by the majority interest in Denel Optronics. The South African company is one of the leading manufacturers of stabilized platforms for the integration of optical and optronic sensors.
Cooperation with key customers
“Acting as an integrator and an equipment manufacturer is a key element of Carl Zeiss Optronics’ strategy for market penetration,” remarks Dabrowski. “While developing products around several key customers, the company has demonstrated its ability to market its equipment as a best-in-class sub-assembly, rather than limiting itself to complex integrated systems.” The company has used strong technology partnerships with non-EU providers to support and grow its market share in the EU sphere. Moreover, augmenting the strong stable of internal and market-facing capabilities, its multi-track sales strategy has positioned its optronics products in multiple high-value growth markets. Finally, in a market area where strategic decisions at the product level inform success at the company level, Carl Zeiss Optronics’ precision optic business is an excellent case of a technology-focused growth strategy.
Award for Product Line Strategy
The Frost & Sullivan Award for Product Line Strategy of the Year is presented each year to a company that has demonstrated the most insight into customer needs and product demands. The recipient company should have optimised its product line by leveraging products with the various price, performance and feature points required by the market.
Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research in order to identify best practices in the industry.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics.
About Carl Zeiss Optronics GmbH
Headquartered in Oberkochen, Germany, Carl Zeiss Optronics GmbH (zeiss.com) is a member of the Carl Zeiss Group. The company is one of the leading manufacturers of advanced optronic, optical and precision engineered products for military and civilian applications. From its locations in Oberkochen and Wetzlar with 420 employees, Carl Zeiss Optronics serves customers around the world via an extensive network of representatives and sales partners in more than 30 countries. Carl Zeiss is a globally leading international group of companies in the optical and opto-electronic industry. In fiscal year 2005/06 (ended 30 September), the Carl Zeiss Group, which is wholly owned by the Carl Zeiss Foundation, generated sales totaling EUR 2,433 million. The Carl Zeiss Group has approximately 11,250 employees, including about 3,400 outside Germany.
Carl Zeiss Optronics GmbH
P: +49 7364 20-4858
F: +49 7364 20-4588