PRZOOM - /newswire/ -
New York, NY, United States, 2007/06/18 - Doremus, the specialist business communications agency with offices in New York, San Francisco, London and Hong Kong, has given Christopher Wm. "Chris" Philip, SVP, Media Director, the new title of SVP, Chief Experience Officer (NYSE: OMC). NYSE: OMC
Mr. Philip’s role had stretched over his past twelve years with Doremus, growing well beyond expected media boundaries, and eventually evolved to meet the needs of the current “consumer driven” communications environment.
Mr. Philip has been recognized three years in a row by B2B magazine as a “top media strategist,” and is the creative brains behind a recent cover-wrap program for Russell Investment Group that appeared on the launch issue of Conde Nast’s Portfolio magazine, the first cover-wrap ever done by Conde Nast on any of its publications.
He has also devised innovative, non-traditional “firsts” for other clients, such as the U-shaped ad to convey the feeling of a full page without the hefty price tag and the use of the Bloomberg terminal, a fixture on many Wall Street desks, to run ads above the ticker. The same media device was also used for the first time by CNBC above their ticker.
His building side for a large multi-industrial client conveniently overlooked the trading floor of a well-known financial services firm.
Within the trade show space, Mr. Philip has identified never-done-before ways of using flagpoles, fountains, and stair risers. He has bought out subway tunnels and metro stations that are heavily frequented by the target audience. His innovations have been applauded by the media community and are now imitated at other trade shows.
Howard Sherman, Managing Director of Doremus New York said, “Today, as brands are defined in increasingly complex ways, the traditional definition of the media function is no longer relevant. Leadership in this area requires a strong and evolving set of skills. Chris’ commitment to expanding Doremus’ media offerings demands for a change in his title to Chief Experience Officer. And I can’t think of anyone in media who more richly deserves this recognition.”
Doremus (doremus.com) is a specialist in a world of generalists. With offices in New York, San Francisco, London and Hong Kong, we specialize in business communications, helping companies to grow. We do this by leveraging a unique understanding of our clients’ target audiences … taking the complex and making it compelling through intellect, insight, ideas and impact.
Doremus is a part of the Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.