PRZOOM - /newswire/ -
Dubai, UAE, United Arab Emirates, 2007/06/16 - SriLankan Airlines has become the only airline in Asia to be awarded the prestigious Imperial Mark, a global accolade of excellence in recognition of its exceptional levels of service and quality.
SriLankan joins the ranks of prestigious companies that have been awarded the Imperial Mark, which include such exclusive global brands as Omega watches, Clive Christian perfumes, and Tiffany & Co. of New York.
Peter Hill, CEO of SriLankan said: “We at SriLankan are honoured to receive this accolade, which is indeed a special one among the many that we have won in recent years. The Imperial Mark is not a subjective popularity poll, but is an expert evaluation of our service excellence. It is a tribute to the professionalism of our staff around the globe.”
Less than 1% of companies which are nominated for consideration are awarded the Mark, following a stringent evaluation process.
The Imperial Mark is one of the world’s oldest accolades, dating back over three hundred years, which honours organisations that demonstrate commitment to high standards.
The Imperial Mark is presented by the Imperial Mark Commission, based in London and Philadelphia, after thorough consideration of candidate organisations. The Mark is seen as a sign of exceptional quality which denotes the highest levels of service in the world. A team from the Imperial Mark Commission reviews the operations of each organisation and compares it with standards prevailing in the relevant industry.
In its report, the Commission’s team noted: “SriLankan Airlines has managed to find a unique balance, infusing its service with a sense of the SriLankan culture and friendliness while maintaining a professional operation.”
Airlines are evaluated with respect to their long haul flights, including such factors as cabin comfort, tidiness, cuisine, professionalism of staff, attention to detail, entertainment systems, check-in desks and business class lounges at airports, and efficiency of baggage delivery.
Sri Lanka’s National Carrier now flies to 51 destinations in 28 countries across the globe. Its modern fleet consists of Airbus A340, A330 and A320 aircraft, and it has in recent years won such prestigious titles as World’s Best Airline in a survey of Economy Class passengers, World’s Friendliest Cabin Staff, first runner-up for World’s Best Cabin Staff, Best Overall In-flight Entertainment (small fleet), and World’s Most Efficient Operator of Airbus A330s (small fleet).