As retailers around the world step up initiatives to improve customer satisfaction and increase sales, radio frequency identification (RFID) is expected to become a highly sought after technology across retail outlets.
When coupled with business processes and IT infrastructure, RFID promises to help streamline the supply chain and ultimately transform the retail industry through real-time product identification and tracking.
New analysis from Frost & Sullivan (autoid.frost.com), World Retail RFID Markets – A Retailer Perspective, reveals that revenues in this market totaled $400.2 million in 2004 and projects to reach $4,169.7 million in 2011.
If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the latest analysis of the World Retail RFID Markets – A Retailer Perspective then send an e-mail to Tori Foster - Corporate Communications at tori.foster[.]frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. We will send you the information via email upon receipt of the above information.
“Better marketing of the technology has certainly been an effective driver for this market and is likely to be one in the years to come as well, as more retailers move towards equipping their stores and distribution centers with RFID,” says Frost & Sullivan Research Analyst Shyam K.
Vendors are already getting actively involved in research on RFID and their continued support and involvement in issues facing the industry is essential for the technology to emerge a clear winner in the years to come.
While retailers’ investments in systems that enhance the back-end have garnered the better share of attention for years, the focus is on the role the store environment can play in the quest for competitive differentiation and customer satisfaction.
Despite all the positive signs pointing to an increased uptake of RFID, the capital investment associated with setting up an RFID system in terms of hardware, software and numerous systems integration expenses is likely to pose a significant challenge.
“The key to success in the retail RFID market depends on optimizing hardware, software and middleware roles and providing one-stop complete suites or solutions, which facilitate easy integration across the three domains,” observes Shyam.
Additionally, while the benefits of RFID look extremely good on paper, vendors still need to establish a favorable cost-benefit ratio to popularize the technology on a wider scale.
“While RFID is reaching retailers across the revenue barrier, the high level of investment allows only the biggest retailers (typically $5 billion and above in revenues) to pilot and roll out the RFID technology in their stores and distribution centers,” says Shyam.
Fortunately, the buzz surrounding RFID products is on the rise as vendors take steps to improve their marketing strategies and are conducting pilot trials across large retail chains such as Wal-Mart, Tesco, METRO, Target and Albertson's, Inc.
These pilot projects are already starting to show tangible benefits in Wal-Mart outlets in terms of reduced inventory and out-of-stock conditions and are encouraging other retailers to move forward with RFID plans.
World Retail RFID Markets – A Retailer Perspective, part of the 9212 subscription, analyzes the potential of RFID technology in the retail space. It also discusses the various market trends and opportunities while providing in-depth analysis of market share, forecasts, drivers, restraints, and revenues. Executive summaries and analyst interviews are available to the press.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.
World Retail RFID Markets – A Retailer Perspective
Corporate Communications – Europe
P: +44 (0) 20 7915 7876
F: +44 (0) 20 7730 3343
Corporate Communications – Asia Pacific
P: +603 6304 5832
F: +603 6201 7402
Keywords in this release: radio frequency identification, RFID, retail, Wal-Mart, Tesco, METRO, Target, Albertson's, Inc., , research, information, market, trends, technology, service, forecast, market share