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Hotcow Named to Launch Bottlegreen’s New Great British Taste Campaign - Bottlegreen Drinks Co, the adult soft drink pioneer has signed up experiential marketing and brand awareness agency Hotcow to handle it’s campaign to bring the Great British Taste of Bottlegreen to the general public
Hotcow Named to Launch Bottlegreen’s New Great British Taste Campaign

 

PRZOOM - /newswire/ - Gloucester, Glos, United Kingdom, 2007/06/07 - Bottlegreen Drinks Co, the adult soft drink pioneer has signed up experiential marketing and brand awareness agency Hotcow to handle it’s campaign to bring the Great British Taste of Bottlegreen to the general public.

   
 
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Under the direction of Hotcow, Bottlegreen is taking to the road this summer with a countrywide tour celebrating the Great British Taste. The tour will take in all the great British events such as Cowes, Wimbledon and Henley Regatta and will include a themed Bottlegreen ice cream van and quintessential English Garden - complete with white picket fence, grass lawn, fruit, greenery and everybody’s favourite summer drink’s ingredient - elderflowers!

The first stop is Finsbury Square in London on 7th June 2007; where the public are being invited to spend time chilling out in the highly transformed garden environment. Visitors will be able to soak up the atmosphere by relaxing in the garden with staff in branded uniforms on-hand to serve Bottlegreen’s award-winning range of cold drinks and ice lollies.

Bottlegreen is synonymous with the best of British and it’s range of cordials, sparkling pressés and spritzers are enjoyed across the UK and in many countries around the world. The drinks are much loved for their unique blend of intense British flavours and are equally praised for their stunning glass bottles that make them so distinctive.

Sally Durcan, Managing Director of Hotcow, says: “It is every creative agency’s dream to partner with such a stylish and sophisticated brand. We look forward to this summer’s campaign and bringing Bottlegreen to the masses at some great British events.”

Simon Speers, Managing Director of Bottlegreen Drinks Co. comments:” We are delighted to work with Hotcow on this project and continually impressed with their creative direction and innovative approach to marketing. Experiential marketing is an important part of our strategy to put Bottlegreen products directly in the hands of the public this summer.”

About Bottlegreen Drinks

• Based in the Cotswolds, Bottlegreen Drinks Co. (bottle-green.co.uk) is a British owned business, which has been crafting cordials and pressés since 1989.

• The company has a £8.2 million turnover and the brand is growing 20% year on year.

• Bottlegreen cordials were recently awarded ‘favourite soft drink’ in the prestigious Good Housekeeping 2007 Food Awards.

 
 
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Agency / Source: Hobbin PR

 
 

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Hotcow Named to Launch Bottlegreen’s New Great British Taste Campaign

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