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Olney, MD, United States, 10/19/2005 – Corporate Executives have long known that strategic decision making is key to success – as the Cheshire Cat in Alice in Wonderland liked to point out, if you don’t know where you want to go, it will take a lot longer to get there. This more frequent use of strategic decision making is a good thing. It’s also a good thing that most top-quality companies invite and respect input from a consensus of their top executives for important decisions. The challenge is getting a group of very intelligent, dedicated executives to agree to a specific strategic direction.
The answer is a Brainfry™. This intensive 4-hour session brings together the key decisionmakers in one room, with a specific agenda, and a trained moderator who will keep the discussion on track and ensure participation from all involved. The process used is built around Harvard Business School’s well-regarded SWOT Analysis, applied to the specific task/topic at hand.
This unique approach delivers key subjective and qualitative efforts in a timely and cost-efficient manner, for those companies that need strategic messaging and goals but can't commit time or resources to a more comprehensive, research-intensive effort. For a Brainfry, Advice Unlimited conducts a SWOT Analysis (the process created by the Harvard Business School that defines an organization's Strengths, Weaknesses, Opportunities, and Threats) with top executives of the organization, driving the discussion to ensure it addresses the topic at hand. We integrate key elements of that intensive discussion with our expertise and knowledge of effective strategic planning to create what we call a positioning paper - a document that provides recommended goals, key messages, and activities to help the firm accomplish its goals as related to the specific topic of focus. The resulting document is totally qualitative.
This is especially popular with organizations where time is of the essence and budgets are tight, as the report is delivered 2-3 weeks following the Brainfry session.
So, review that new project or program you’re looking to launch, or that new market or niche you’re thinking of targeting, and if strategic planning is required, try a Brainfry – it will save you time, money, and produce the results you need – quickly!
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