The current prominence of telepresence augurs well for the future of the visual communications industry. The huge investments in promoting telepresence made in 2006 by Cisco in particular have generated greater awareness.
New analysis from Frost & Sullivan (conferencing.frost.com), European Telepresence Markets 2007, finds that the European telepresence market for products and services is expected to reach $409.6 million by 2013, growing at a compound annual growth rate of 56.5 per cent from 2006 to 2013.
If you are interested in a virtual brochure, which provides manufacturers, managed service providers, network operators and other industry participants with an overview of the latest analysis of the European Telepresence Market, send an email to Joanna Lewandowska, Corporate Communications at joanna.lewandowska[.]frost.com with your full name, company name, title, telephone number, email address, city, state, and country. We will send you the information by email upon receipt of the above information.
“The massive surge in interest in telepresence over the last 12 months is having a knock-on effect throughout the visual communications markets”, notes Frost & Sullivan Senior Analyst Dominic Dodd. “Following the entry of both HP and Cisco in 2006, people have started to take note of telepresence. Unlike video conferencing, which is now widely regarded as just another communications technology, telepresence seems to have fired the interest of the key decision makers of even the largest organisations.”
This growing band of C-Level executives in global corporations and other international organisations are asking themselves whether in telepresence they finally have a communications tool that can reduce the costs, stress and carbon emissions associated with long-distance travel, while simultaneously providing a platform for meaningful productivity gains.
In addition, telepresence differs significantly from legacy forms of visual communication products. Its design goal is to create an ‘immersive’ meeting environment in which, through the clever use of life-sized images and eye-to-eye contact, the participants can begin to forget they are separated by a barrier of technology, and instead begin to enjoy the benefits usually delivered only by ‘live’ meetings.
The technological aspect of telepresence is, however, just one component. What significantly differentiates the product from other visual communication technologies is the manner in which the supporting services are tightly integrated with high-definition and high-fidelity video and audio elements to create a high-availability, highly usable solution.
Telepresence is more than just an expensive version of video conferencing. “The higher price is the most obvious buyer barrier to overcome,” explains Dodd. “In developing the telepresence market, the challenge for vendors and their service partners is to convince potential buyers of its tremendous potential for incremental benefits.”
The success and growth of the telepresence markets will rely on a continued focus and investment by major vendors in broadening buyer awareness, as well as their maintaining an adherence to the principle of a tight, reliable integration of technologies and service components in order to preserve its premium-commanding differentiation.
European Telepresence Markets 2007 is part of the Conferencing and Collaboration Growth Partnership Services. These subscription services contain global coverage in a range of related areas, including audio conferencing services and infrastructures, online collaboration services, and video conferencing products. The research services included in these subscriptions describe in detail the market development, opportunities and industry trends, each of which has been evaluated following extensive interviews with market participants. Interviews with the press are available.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.