According to David Frigstad, Chairman of Frost & Sullivan, “The Choice Awards are part of Frost & Sullivan’s continuing Global program to recognize outstanding companies who exhibit the best practices across key growth drivers. Our belief is that companies who excel will continue to grow and flourish.”
“The CEOs’ Choice Award for Airlines research covers a variety of categories of which North American CEOs are asked to evaluate airlines based upon their experience as seasoned air travelers” says Tonya Fowler, Director of the Choice Award Program. Specifically, Frost & Sullivan asks CEOs to choose the “best” commercial airlines for the following categories: Business-Class Program, Convenient Flight Schedules, Customer Service, Economy-Class Program, First-Class Program, Frequent Flier Program, In-Flight Services, Least Delays and Cancellations, Short Notice Prices, Value for Money, and Website.
“While CEOs may select any commercial airline for which they deem as ‘best’ for the survey categories, generally the same major commercial airlines are chosen year after year” said Fowler. Leading candidates being nominated include:
“Compared with past years’ research, we have expanded this research beyond only CEOs in the United States…we are also asking CEOs within Canada to participate in our survey. Thus we expect to see Canadian-based airlines to appear in our results. Particularly, we anticipate seeing Air Canada as a top performer given their strong presence in Canada” say Fowler.
The 2006 U.S. CEOs’ Choice Evaluation of Airlines research resulted in the following companies being chosen as “best” for the following categories:
• Southwest Airlines was perceived as best for their Customer Service, Economy-Class Program, Least Delays and Cancellations, Short Notice Prices, Value for Money, and Website
• United Airlines was voted best for their Business-Class Program, Convenient Flight Schedules, and In-Flight Services
• American Airlines was chosen as best for their First-Class Program and Frequent Flier Program
“Furthermore,” continues Fowler “we are adding a couple of more categories this year for CEOs to evaluate airlines on…Overall Best Domestic Airline and Overall Best International Airline. We are excited to see how the results will shake out and expect that the international category may give us a surprise.”
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Frost & Sullivan's Competitive Benchmarking Services is a division of the Customer Research team that conducts independent, non-sponsored research among end-users to evaluate and measure companies that are top performers for their products, processes and services. Specifically, Competitive Benchmarking Services surveys respondents that are deemed experts (i.e., CEOs, CIOs, Automotive Technicians, Paint Contractors, etc.) in the wide range of industries that Frost & Sullivan supports.
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