PRZOOM - /newswire/ -
Palo Alto, CA, United States, 2007/05/21 - New analysis from Frost & Sullivan, North American Enterprise Telephony System Markets, reveals that the market earned revenues of $3.13 billion in 2006 and estimates this to reach $4.67 billion in 2011.
With growth in the IP telephony system market offsetting the decline in the time division multiplexing (TDM) telephony market, the enterprise telephony market as a whole exhibited growth in 2006. Infrastructure consolidation along with migration to IP continues to be the key reason for the enterprise premise-based telephony market to exhibit growth year after year.
New analysis from Frost & Sullivan (enterprisecommunications.frost.com), North American Enterprise Telephony System Markets, reveals that the market earned revenues of $3.13 billion in 2006 and estimates this to reach $4.67 billion in 2011.
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IP telephony customers are increasingly moving past implementing IP just for cost savings or basic applications. These customers are now looking to derive maximum benefits from their IP telephony deployment through productivity applications and customized features that facilitate their business processes.
“Vendors are acquiring companies, re-architecting products, and introducing what they expect to be their flagship IP solutions for the market going forward,” notes Frost & Sullivan Industry Analyst Krithi Rao. “As the legacy TDM infrastructure comes up for refresh, many businesses are considering migration to next-generation solutions for a host of benefits ranging from infrastructure consolidation to productivity benefits from vertical-specific applications deployed on the IP telephony platform.”
As the enterprise communications infrastructure moves to a software-based model and vendors gain less and less from core telephony solutions, vendors must turn to services and applications to stay competitive in the marketplace. However, the extent to which they can gain revenues from applications and services largely depends on their communications platform architecture and their ability to become an end-to-end solution provider for the customer.
Many vendors have already re-aligned complete portfolios in order to position telephony as just one part of a total end-to-end solution for a specific vertical.
Several telephony vendors have also invested millions in product development and marketing initiatives to migrate customers to IP telephony and those dollars are paying off in the surge in IP phone and line shipments.
Migration options to move to a converged platform provided by most telephony vendors with a TDM system background have increased the number of IP PBX lines shipped, but have not produced an equal revenue growth.
“As it is evident from the penetration of IP lines and converged systems, the success of IP telephony does not mean the immediate extinction of TDM telephony and traditional telephony is expected to survive for at least another decade,” notes Krithi. “As the next wave of business productivity applications becomes available on IP telephony solutions, we can expect the gradual decline of TDM systems as a percent of total systems shipped.”
North American Enterprise Telephony System Markets is part of the Enterprise Communications Growth Partnership Service program, which includes research services in the following markets: world enterprise media gateway, North American voice and unified messaging, and North American enterprise IP telephony end-point. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews with the press are available.
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