PRZOOM - /newswire/ -
Providence, RI, United States, 2007/05/19 - OpenBOX Technologies OpenBOX, a developer of SaaS and turnkey CRM and enterprise software, introduced Marketing Campaign Management v9.0 (MCM) today, the only marketing solution on the market.
The application offers users true centralized campaign management where multi-stage campaigns including email, voice, fax, direct mail, tradeshows and telemarketing are created and tracked. Real-time analytics, list segmentation and targeting, and complete return on investment tracking of budget vs. actual costs are calculated per stage and for overall campaign efforts. MCM captures intelligence information for every campaign stage enabling users to develop more relevant and personalized campaigns that reach, capture and retain customers. Another major advantage of MCM is that the integrated email, voice and fax services are sent using an organization's own branding and email addresses for one consistent and memorable brand image.
"OpenBOX MCM includes our own fully integrated email, voice and fax capabilities that customers have been using for years," said David Baeder, President and CEO of OpenBOX. "Integrating these services into OpenBOX's latest v9.0 .NET-based platform is where the true value lies for organizations. OpenBOX v9.0's powerful administration features enable users to easily tailor the application to meet their needs and access data from existing CRM or other data sources within their organization. Having unlimited access to this data provides marketers with the business intelligence. New OpenBOX Service & Support v9.0 they need to optimize their marketing efforts for best results," concluded Baeder.
MCM is web-based and built upon the powerful OpenBOX v9.0 platform, which comprises Microsoft's .NET framework and utilizes XML and AJAX for maximum flexibility, interactivity, speed, and usability. Business Objects or tabs, forms, fields, workflow, business rules and look and feel are all user-definable. Clean, friendly screens enable users to quickly set up and execute campaigns while displaying information in drill-down reports, graphs and pie charts for quick viewing and analysis. Access to information is just a click away or via mouseover AJAX screens. The Admin Control Panel provides administrators with abilities to create or set up connections to existing data sources, design new business objects (tabs) or forms, and establish business rules and workflow without any programming or IT support.
MCM is available immediately. Additional OpenBOX CRM modules include Service & Support v9.0 with IT Help Desk and Customer Service and Sales Force Automation v9.0. Demos, 30-day trials and additional information are available by visiting openbox.net or calling toll free 877-361-6536.
About OpenBOX Technologies
Headquartered in Providence, RI, OpenBOX Technologies (openbox.net) develops off the shelf CRM applications, enterprise-wide solutions, and provides Professional Services to SMBs and large enterprises. Its latest OpenBOX v9.0 technology includes pre-built CRM templates that can be used as is or easily modified to accommodate existing business processes and data sources. OpenBOX's powerful platform can also be used to build custom applications.