PRZOOM - /newswire/ -
New York, NY, United States, 2007/05/17 - Doremus, the specialist business communications agency with offices in New York, San Francisco, London and Hong Kong, has been hired to create a campaign to highlight Russell Investment Group's expertise in various business segments. NYSE: OMC
Doremus has been hired to create a campaign to highlight Russell Investment Group’s expertise in its various business segments including its leading family of stock indexes (among them the Russell 2000® index); global investment manager evaluation and selection; investment management and implementation for institutions; intermediary-sold mutual funds and retirement knowledge for defined benefit and defined contribution plans.
“As a fast-growing global investment company, Russell needs a marketing agency that has the strategic and tactical brand-building expertise, innovative media solutions and marketing creativity to help us build awareness in the market,” said David Grieger, chief marketing officer, Russell. “Doremus was selected because of these qualities and more, including its ongoing, deep dive research and understanding of the investment community.”
Howard Sherman, Managing Director of Doremus New York, added, “Russell is a highly respected and trustworthy brand. It has proven, over decades, its core understanding of critical investment fundamentals. This makes it the perfect match for Doremus’ insight-driven, brand-building capabilities. We’re excited to take the Russell brand to new levels.”
Doremus has already launched a cover wrap for Russell’s defined contribution capabilities. It is the first leg of the campaign and appears on the debut issue of Conde Nast’s Portfolio magazine, a buy that reflects the pedigree of Doremus’ principals, notably Chris Philip, a top media strategist legendary for identifying cutting-edge, creative media venues. Ironically, in all their years of publishing, this is the first time Conde Nast allowed a cover wrap on one of their publications.
The cover wrap campaign targets 3,000 key influencers and decision makers responsible for their companies’ retirement plans (treasurers, CIOs, CFOs, pension analysts, HR directors and corporate counsels). Each recipient also receives a year’s subscription to CN Portfolio, along with a personalized letter from David Carey, President of Portfolio.
Also part of the initial launch are two print executions, running in issues of Pensions & Investments, Employee Benefits News, Human Resources Executive, Plan Sponsor, Plan Advisor and Corporate Counsel.
The creative team on the Russell campaign includes:
• Chief Creative Officer: Michael Prieve
• Copywriters: Evelyn Neill and Howard Van Lenten
• Art Director: Laura Forde
• Photographer: Alan Ross
Mr. Ross is well known for his sparkling environmental stills. His work for the Russell campaign captures the essence of Russell’s culture and values, in particular the high caliber of its people.
Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London and Hong Kong, we specialize in business communications, helping companies to grow. We do this by leveraging a unique understanding of our clients’ target audiences … taking the complex and making it compelling through intellect, insight, ideas and impact.
Doremus is a part of the Omnicom Group Inc. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.