PRZOOM - /newswire/ -
Farnborough, Hants, United Kingdom, 2007/05/16 - Thomson Local, who will shortly re-brand its print classified directory as The Book has awarded its media brief to London (UK) based Carat.
Thomson Local has appointed Carat to handle its multi-million pound communications strategy, planning & buying requirements across all media, following a competitive pitch that included several agencies.
Thomson Local is significantly increasing its marketing activity and media spend across radio, outdoor and door-to-door during 2007 as it looks to drive usage, develop its Nectar partnership and promote the re-launch of its print directory; The Book from Thomson Local.
Neil Jones, Managing Director, Carat, said: “Thomson Local has an innovative programme to drive usage ensuring that consumers and advertisers are aware that The Book from Thomson Local is the only directory that gives you Nectar points. We are looking forward to working with them to bring this incentive to market.”
Jill Pringle, head of marketing, Thomson Local, said: “Carat are an energetic bunch who distilled our complex planning requirements into a simple proposal that demonstrated the effectiveness of alternative media in marketing our key messages.
“Our strategy is focused around, clear, focused local communications and showing consumers and advertisers that we give more than any other directory.”
Picture caption: The new look of The Book from Thomson Local High Resolution picture is available on request.
About Thomson Directories
Thomson Directories has been operating for over 25 years and has established itself as the leading Local directory publisher in the UK. Today, the directory is available both in print and online with the launch of ThomsonLocal.com in 2003.
Thomson Directories produce 173 editions of the Thomson Local, delivered free of charge to over 22 million homes and businesses throughout the UK. Each week Thomson Local directories are used by 6 million people and generate 15 million business referrals. Following the partnership formed in 2006, Thomson Local is the only classified directory that rewards people with Nectar points for calling businesses listed in the Thomson Local.
ThomsonLocal.com is powered by the most comprehensive database of its kind in the UK with over 1.8 million businesses listed and additional content provided. With a variety of online advertising options, Thomson Directories’ tailor-made packages help promote businesses to an online audience that makes over 200 million searches a month across its partner network, which includes Google™, MSN® and Up My Street.
Through its Business Strata division, Thomson Directories provide highly accurate and effective B2B data lists for direct mail, telemarketing and opt-in email marketing campaigns. Business Strata’s range of data list services ensure the best possible lead generation.
With its head office in Farnborough, Hampshire, Thomson Directories employs over 500 head office staff and a further 500 employees located at 10 regional sales offices throughout the UK.