PRZOOM - /newswire/ - Phoenix, MD, United States, 10/11/2005 - Greenbranch Publishing, publisher of medical practice management educational materials, announced today that its management team has initiated a confidential bid process to solicit exclusive sponsorship its podcast and MedBlog site SoundPractice.net..

“We very carefully selected 25 candidate-companies who meet our criterion as likely partners,” said Nancy Collins, President of Greenbranch Publishing. “We used a four-part selection standard. The company has to demonstrate creative marketing, must want to reach physicians and administrators through the web, have a serious interest in medical education and must recognize the importance of the first mover advantage.”

Exclusive underwriting/sponsorship includes Web site advertising and 15 second “intro spots” or commercials recorded before each podcast.

“Since podcasting is a new media, the existing models for advertising and sponsorship may not work. The relationship with podcast listeners tends to be fairly personal and can be considered the start of a conversation – and those expanding conversations increase value. Based on the availability of high quality content like ours, and on the ability to time-shift listening, our prediction is that podcasting will change physicians’ lives.”

“We have over 45 recorded podcasts now and the list increases by 2-3 per week. The podcasts provide free, high-value content in two forms; as substantive interviews with health leaders by Journal of Medical Practice Management Editor-in-Chief, Kent Bottles, M.D., and as professionally-recorded archive content from the Journal. Additionally, SoundPractice.Net is well regarded and a very active participant in the fast-growing medblogosphere.”

“Sponsorship by a large, progressive and forward-thinking company will enable Greenbranch Publishing to maximize the potential of SoundPractice.Net and better serve our physician and practice administrator customers nationwide.” Collins concludes.

A final decision on the winning bid will be made by Friday, October 28, 2005.

Greenbranch Publishing, LLC, with headquarters in Phoenix, Maryland, is a privately held firm founded in 1998. The company is a leading media company and publisher of medical practice management titles, electronic media and audio conferences for physicians, practice administrators and office practice managers.

Agency / Source: Greenbranch Publishing, LLC

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