Healthworks, Inc., and Coronary Heart magazine have recently formed a collaborative partnership designed to assist the magazine advance its rollout and introduction in the United States. The magazine – a highly targeted publication for allied health personnel, management and clinical specialists working in cardiac catheterization and electrophysiology labs – will use the various business and marketing resources of Healthworks, such as company-authored educational articles, consulting editors, and advertising sales and distribution services, to increase awareness of the magazine to U.S. audiences. Through a wide variety of supporting activities, Healthworks will also make the publication available to its growing list of client hospitals and their staffs, knowing these audiences will benefit from the material provided in the publication.
As part of the partnership, Voncile Hilson-Morrow, Healthworks’ chief executive officer of the company’s Baltimore/Washington, DC division, will serve as a consulting management editor to Coronary Heart, using interviews with senior cardiovascular directors and managers to create a series of peer-to-peer based articles that will assist department administrators cope with challenging operational and leadership issues. Ms. Morrow’s first interview, appearing in the current May/June 2007 issue, is an in-depth conversation with Ms. Carol Mascioli, assistant vice president of Baptist Cardiac and Vascular Institute at Miami’s Baptist Hospital.
In addition, Healthworks will be acting as one of Coronary Heart’s publisher’s representatives, introducing the magazine to its growing roster of business and industry partners as a new advertising and marketing communications vehicle. Healthworks will also distribute the publication from its booths at various industry trade shows and conferences, such as Trends in Cardiovascular Nursing and the American College of Cardiovascular Administrators, as well as to attendees at the various regional and national educational seminars Healthworks sponsors and participates throughout the year.
“We have chosen to work with Healthworks due to their specialty expertise in the cardiovascular sector,” noted Tim Larner, director and chief editor of Coronary Heart. Mr. Larner further indicated, “Healthworks has a national presence with cardiology-specific customers that will ultimately be interested in what the magazine is doing, so it was a natural when it came to establishing a relationship.”
According to Healthworks’ founder and president, Sandra Wolfe-Korejwo, “Coronary Heart fits perfectly as a strategic partner, due to its niche focus on the inner workings of cardiac cath labs,” adding, “by connecting with this publication, our company can expand the lines of services we can make available to our customers, while simultaneously generating international market awareness for Healthworks.”
Coronary Heart, which made its U.S. debut in the fall 2006, has been warmly received by the market place as an alternative publication dedicated to the invasive and diagnostic cardiology arena. Readers can download the entire magazine in PDF format prior to the mailing of the printed publication, and participate in the publication’s newly launched virtual forum – an interactive online community for sharing ideas and addressing cardiovascular topics across borders. The magazine is independently owned and operated, and is not affiliated with any associations or trade societies at the present time.
Healthworks, Inc. (healthworksonline.cc), is a private practice Healthcare Professional Organization based in Douglassville, PA, engaged in the provision of certain specialty personnel in clinical settings. The company, founded in 1997, offers a variety of staffing service contract, including per diem and comprehensive departmental outsourcing, as well as consultative and educational services in the areas of invasive and non-invasive cardiology, electrophysiology, radiology and specialty nursing.
About Coronary Heart Publishing
Based in London, England, Coronary Heart (coronaryheart.com) is a bi-monthly publication that originally launched in Australia, New Zealand and Great Britain in 2006. It is designed to inform readers who work in the cardiology environment about the latest patient care and technology advances through news stories, different invasive techniques used around the world, comprehensive facility and site visits, interviews and education articles. With a circulation approaching 8,000, the magazine is available free to qualified subscribers, including managers, administrators, nurses and technologists working in cardiac catheterization and electrophysiology environments, industry suppliers and other healthcare providers around the globe.