Connected Media will stream on-line video content from its NewsProNet library of broadcast news, as well as originally produced new content and sponsor-supplied content, utilizing the capabilities of Brightcove Internet TV service.
MyPetClub TV broadband video channel (itsMyPetClub.com) offers integrated advertising opportunities, as well as community tools that give users the ability to share videos and add them to their websites, blogs and web pages.
“As the online video and advertising markets continue to expand, we are leveraging our production capabilities and established library of proven news stories to create, program and host private label broadband video channels in many different targeted verticals,” said Isidro “Izzy” Gonzalez, president of Connected Media.
MyPetClub TV is another example of how Connected Media is able to utilize its extensive news and entertainment video content library, as well as its editorial and production team, to enable a website to add a custom-branded Internet video channel with targeted, professionally produced content, said Gonzalez.
“The Pet industry is an enormous and active market, serving the needs of nearly 70 million pet owners in the US,” said Larry Oliphant, president of DME Sales Systems, the host company for itsMyPetClub.com. “MyPetClub TV is, quite simply, an online MTV for pet owners.
“Launching a video channel for our pet-club community is more evidence of the growing importance placed on the connected community and its impact on the emerging trend of ‘passion marketing.’
“This channel will deliver consistently relevant material that resonates with pet owners in this country and provides marketers with a precisely targeted platform to reach them,” said Oliphant.
Connected Media’s branded broadband video channels such as MyPetClub TV and Wavelife TV offer on-demand Flash-based streaming, and present premium video content along with multiple advertising and sponsorship opportunities. Produced by award winning journalists and currently syndicated to independent and network owned and affiliated broadcast TV stations under the NewsProNet brand, Connected Media’s library of short form feature news stories represent the highest quality production values and journalistic standards and are now available for all emerging media platforms including, broadband, IPTV and mobile devices.
Launched in November 2006, itsMyPetClub.com is a tremendous resource for passionate pet owners, allowing them to connect in a forum community with other pet lovers across the USA. Membership is free and the site provides an extensive Pet Care Library, frequently updated pet news, a national link directory of breed-specific clubs, health care and special interest groups, festive event listings, a custom photo shop, pet product coupons and rebates, as well as personalized profile and pet web space.
ItsMyPetClub.com was designed, developed and produced by DME Holdings, the nation’s leader in integrated one-to-one direct marketing whose clients include Hilton, AutoNation, Southeast Toyota and Harrah’s among others.
About Connected Media Technologies, Inc.
Connected Media (connectedmedia.com) is a digital media and content provider offering content and marketing solutions across a broad spectrum of current and emerging media platforms. Connected Media produces and owns a content library of short form broadcast news stories, as well as the NewsProNet, SweepsFeed, HeadsUp!, KnowMoreTV, and Impacto brands. In addition to serving the broadcast television market, Connected Media provides news stories and other content for all digital platforms, including the internet, IPTV and mobile devices. Through NMI, a wholly owned subsidiary of Connected Media, the company creates patented interactive training applications and digital media solutions for clients such as Tourism of Madrid, Argent, Miami Herald Media Company, Skyauction.com and the U.S. Department of Housing and Urban Development. The Company holds exclusive licenses to US Patent #6,101,534, "Interactive, Remote, Computer Interface System", and US Patent #6,952,697, “A Media Validation System.”
Based in Daytona Beach, Florida, with offices and affiliates in the US, Latin America, Europe and Asia, DME Holdings (dmenet.com) includes a network of companies dedicated to excellence in data-driven, customer-focused, integrated marketing and sales systems and solutions. With its in-house data warehousing, hosting capacity for over 800 websites, and multi-media creative and production resources, DME partners with ‘best in class’ companies and their agencies. Their portfolio of Fortune 50 clients embraces a variety of segments including automotive, health sciences, travel, financial, gaming, timeshare, home improvement, marine, motorcycle, seminar and direct response industries. As Xerox Corporation’s World Production Center in the US for variable digital ‘on-the-fly’ printing, DME also houses the largest Xerox I-Gen facility in this country.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the company's business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including the company's ability to prosecute and defend its patents, attract new licensees, maintain the company's relationships with strategic partners and acquire new strategic partners, the company's ability to raise additional capital and other factors mentioned in various Securities and Exchange Commission filings made periodically by the company, may cause the company's actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the company's expectations or future events. The Connected Media Technologies, Inc. logo is a trademark of Connected Media Technologies, Inc.