Starting today in 20 major market cities around the nation, iBank.com will start using the radio air waves to help small business owners find lenders, investors and insurance agents. As one of the first Beta test customers for Google Audio Ads and Clear Channel Radio, iBank.com will further extend their internet reach into the airways of radio advertising.
“I wanted to be a part of this new form of advertising,” said Tom Markel, CEO and Chairman for iBank.com powered by Credentrust Software. “We are always looking for exciting and innovative forms of advertising and with this new program we get a chance to be on the ground floor of this new model of advertising. Working with the stability of Google and Clear Channel, we hope to see a major return on our investment.”
Google™ Audio Ads are just in the beginning stages of development but they look forward to years of good quality advertising opportunities. According to Daniel Helmhold from the Google Audio Ad team, this type of radio advertising is just like the ones from the old days. Even though most people think of Google on the internet and internet radio, this form of radio advertising is the typical type you listen to in the car and gym. These new types of radio advertising helps the business owner effectively and quickly move through the confusing and long standing process of buying radio space. This is not considered remnant inventory as some might suggest, but actually prime time space such as morning and afternoon drive time. Google offers inventory at all times so that each individual business can target their specific audience. Google has also created a program to help business owners create the perfect radio ad.
“We’ve started the Google Ad Creation Marketplace, accessible from within your AdWords account, to connect you with professionals who can create affordable ads customized for your radio campaign,” said Helmhold through the outlet, Inside Adwords.
This new radio campaign will start in major cities around the nation. iBank’s target areas include the cities of Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, Orlando/Daytona, Philadelphia, San Francisco/Oakland/San Jose and Tampa/St. Petersburg. The target audience includes owners over 25 years old that wish to start or expand their businesses. The radio campaign begins today and will run through the end of May 2007. The radio spots will be on the air from 6 to 10am and 3 to 7pm, Monday through Friday on major radio stations in each city.
Based in Costa Mesa, Calif., iBank.com, is America’s largest online small business Finance network. The network helps small businesses collect and store all business information inside a secure online VAULT; it helps create a digital loan package, and also insurance and investor application packages. Formed in 1999, iBank.com utilizes advanced search engine technology, and numerous other online tools for communication and connecting in real time with a nationwide network of loans, insurance and capital sources for a faster, easier, and lower cost experience.