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MediaKey, Inc. Launches Innovative DRM Solution in Alliance with PasswordByPhone - The systems integration between MediaKey's DRM solutions and PasswordByPhone's billing mechanism guarantees rights owners revenues for published content -
MediaKey, Inc. Launches Innovative DRM Solution in Alliance with PasswordByPhone


PRZOOM - /newswire/ - Greenwich, CT, United States, 2007/04/28 - The systems integration between MediaKey's DRM solutions and PasswordByPhone's billing mechanism guarantees rights owners revenues for published content -

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It just got a lot easier and safer to publish your media online. MediaKey Incorporated is a licensed Microsoft Windows Media Digital Rights Management (DRM) solution and service provider.

MediaKey has formed an alliance with global phone-billing provider PasswordByPhone in order to provide phone billing options for DRM-protected content.

DRM specialists MediaKey and global phone billing processor PasswordByPhone and have now fully integrated their respective systems, allowing content owners to sell DRM-protected media to a global audience.

Consumers must obtain a media license that limits them to a number of plays or other options that the right owner may decide. Multiple authentication modules are available with support for pay-per-view sales as well as subscription based services.

The PPV option is the standard PasswordByPhone mechanism obtaining passwords heard over the phone. The consumers dial a premium number and get charged by the minute.
Once the desired pricing is achieved they receive a passcode to obtain a media license. The system is also great for promotional material, that can easily be tracked and changed to billable on the fly if desired.

Use of the DRM-PPV module is covered by a nominal fee, which is subtracted from the usual PasswordByPhone payouts. The innovative billing system allows surfers to pay for content via their phone bill.

“Phone billing is very popular in Europe,” says PasswordByPhone’s business development manager, Marc Jarrett. “In our experience, Europeans are in general much more reluctant to use their credit cards online, so phone billing for DRM-protected content is a valuable alternative for content providers offering premium and exclusive content. Phone billing can be used for both subscriptions and pay-per-view content and is well suited for both video and music content.”

MediaKey’s chief executive officer, Leon Standly, says, “DRM clients are aggressively moving towards pay-per-view in order to sustain revenues from a fading subscription based market. Obviously, our primary role is to provide rock-solid content protection, but in effect our palette of integrated billing options has proven to be very popular and thus giving us a nice great competitive edge. We provide reliable billing integration modules to the world’s leading billing providers as an integral part of a MediaKey DRM solution. Our customers appreciate that they don’t have to switch billing providers to heap the maximum benefits from a MediaKey DRM-solution.

“Phone billing also seems to be catching on in the U.S, so demand is expected to go up significantly as content providers are struggling with subscriber retention and to maintain credit card processing relationships,” Standly adds.

PasswordByPhone facilitates convenient and affordable payment transactions compared to credit cards. With a Geo-IP tracking module, content owners are able to offer dynamic payment options, so that only surfers from a specific range of countries will be offered the pay-by-phone option.

“If you want more European customers or simply convenient billing transactions and at the same time reduce costs – this is it,” says Standly.

About MediaKey
MediaKey ( is a licensed Microsoft Windows Media DRM Service- & Solution Provider. Since 1999 clients around the world have depended on MediaKey to provide sophisticated content protection and innovative billing integrations to the world's leading payment service providers.

MediaKey provides sophisticated & market leading Digital Rights Management solutions. MediaKey is headquartered in Greenwich, CT - with local offices in Calabasas, CA and a regional HQ in Copenhagen, Denmark.
For more than 5 years we have serviced our customers with media protection and subsequently ensured they monetized on their digital assets.

As a licensed media license clearing house designed to offer content creators a broad range of options to monetize and deliver their digital media we deploy our solutions and services to guarantee profits for our client's business.

We handle more than 100.000/+ licenses per day with no downtime thanks to our high-performance and fault tolerant infrastructure. If time to market is essential, our technology and experience will give you the most flexible turn-key solution possible.

MediaKey offers the latest features of the leading Digital Rights Management (DRM) solutions from Microsoft. Our technology is adapted by approximatly 90% of all Internet users. We are proud to be a world leader based on our experience in the Digital Rights Management space!

Using rights management content owners can distribute music, video and other digital media content over the Internet in a protected format. Rights manager makes it easy for consumers to obtain digital media file licenses while protecting the rights of the content owners. Rights manager started shipping in April 1999 and is widely deployed by content providers and is already installed on millions of consumer desktops.

Business scenarios
MediaKey solutions do not only solve a number of the challenges that content owners are facing today, but in effect MediaKey turns today’s challenges into revenue opportunities.

Select supported business models are:

• Peer-To-Peer (P2P) services: Increase your revenue while preventing piracy;
• Corporate announcements: Restrict release to a certain date and time;
• Regional Control: Limit the viewing to certain geographic area;
• Music distribution: Eliminate piracy;
• Statistics: Tracking usage of individual media;
• Magazine & CD-ROM's: Charging for videos & music & extra material;
• Subscription services: Content cannot be played after a subscription expires;
• Rental Services: Time-limited viewing;
• Live Internet Broadcast: Real Time Protection for IPTV & live broadcast-events;
• Corporate: Protection of sensitive material.

About PasswordByPhone
With more than 14 years of experience in the European and International premium phone rate business, our group of companies is one of the worlds’s leading phone billing solution providers for the European and emerging markets.

We have our own direct contracts with various Telecommunications companies all over Europe and worldwide and we are very proud of our reputation as one of the most reliable partners in the Internet phone billing business.

We have been providing secure payments since 1990 and we have paid our marketing partners over 250 MILLION Dollars in that period of time, never once failing to pay a single partner in over 14 years!

We have been pioneers in the profitable European and International phone billing market and have grown into one of the most successful main players in the European and International phone billing industry.

Our Product
After the dialer business in Europe and other markets was facing more and more challenges (i.e. blocking, bad reputation and global non acceptance) and that dialers were not generating enough responses and profit anymore, we developed a new product: enables the consumer to obtain a password in order to enter a protected subscription area or to pay for specific media content with simply a phone call. No downloads, no credit card needed, no dialer, no simultaneous phone line connections are necessary! helps clients generate substantial profits from Europe and more than 240 countries. We pay up to $10.00 per password for every customer you bring in! offers the answer in order to grow the "pay by phone" business Internationally and to capitalize on the profitable European and emerging markets. We are offering password announcement in 35 different languages, so your customers will be listening to the password announcement in their native language. aims to provide clients with world class services and the enjoyment of making money.

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MediaKey, Inc. Launches Innovative DRM Solution in Alliance with PasswordByPhone

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Contact: Leon Standly - 
+45 28455595 leon[.]
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any MediaKey A/S securities in any jurisdiction including any other companies listed or named in this release.

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