Release date: 2007-04-23

Pringle Named as New Head of Marketing for Thomson Local

(PRZOOM - Press & Newswire) —  Farnborough, Hants, United Kingdom, 2007-04-23 - Thomson Local, the UK based publisher of The Book has announced that it has created a Head of Marketing


Thomson Directories has announced that it has promoted Jill Pringle to Head of Marketing, reporting to Product and Marketing Director, Gary Brown. Pringle was previously Usage Marketing Manager.

Pringle is tasked with growing usage, developing the brand and integrating the communications strategy. She will also be responsible for heading up the print product, pricing, research and marketing analysis teams.

Commenting on the challenges ahead, Pringle said: “I’m looking forward to attacking usage with bold initiatives such as our Nectar partnership and recently launched print directory ‘The Book’. Thomson Local is providing real reasons for users to choose us over other directories. I will be developing simple, focused communications campaigns to ensure our users and customers know about that, reinforcing the message that The Book from Thomson Local is the only directory that gives you Nectar points.”

Before joining Thomson Directories, Pringle was Sales & Marketing Manager for the Philharmonia Orchestra in London, and worked on shows marketing for the Royal Horticultural Society.

About Thomson Directories
Thomson Directories ( has been operating for over 25 years and has established itself as the leading Local directory publisher in the UK. Today, the directory is available both in print and online with the launch of in 2003.

Thomson Directories produce 173 editions of the Thomson Local, delivered free of charge to over 22 million homes and businesses throughout the UK. Each week Thomson Local directories are used by 6 million people and generate 15 million business referrals. Following the partnership formed in 2006, Thomson Local is the only classified directory that rewards people with Nectar points for calling businesses listed in the Thomson Local.


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