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Shifting Dynamics of Marketing Departments Call for Marketing Process Optimization Solutions - Marketing process optimization solutions (MPOS) are revolutionizing workflows, creating greater efficiencies and reducing departmental expenditures
Shifting Dynamics of Marketing Departments Call for Marketing Process Optimization Solutions

 

PRZOOM - /newswire/ - Palo Alto, CA, United States, 2007/04/18 - Marketing process optimization solutions (MPOS) are revolutionizing workflows, creating greater efficiencies and reducing departmental expenditures.

   
 
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They have addressed the needs of marketers, which were unable to be met with existing customer relationship management (CRM) solutions.

New analysis from Frost & Sullivan (digitalmedia.frost.com), World Marketing Process Optimization Solutions Markets, reveals that the market earned revenues of $216 million in 2006 and estimates this to reach $728 million in 2013.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the World Marketing Process Optimization Solutions Markets, send an email to Mireya Castilla, Corporate Communications, at mireya.castilla[.]frost.com. Please include your full name, company name, title, telephone number, city, state, country and email address. Upon receipt of the above information, an overview will be sent to you by email.

“The MPOS market is a value chain of product suites that provides firms the ability to execute marketing functions including planning, creation of print and digital media, budgeting key resources, collecting and archiving marketing content and digital media, distributing, workflow management and performance analysis,” says Frost & Sullivan Research Analyst Aimee Roberts.

MPOS offer the perfect solution to the increasing need for accountability of workflows, project management and measuring outcomes. Hence, by enabling organizations to monitor and access individual and team workflows, it helps shorten project cycles and reduces expenditures and usage of organizational resources.

MPOS is a boon to marketing departments, which have had difficulties in balancing marketing resources and activities.

“Coordination across different media channels has become more complex. The addition of new channels and calendaring channel usage across different campaigns or products proves to be a Herculean task as customers have become less receptive to direct mailings and e-mails,” explains Roberts. “As MPOS can address these issues, there is an increasing demand for these solutions in the market.”

Although the MPOS market is fragmented, with many small, low-visibility vendors lacking capital resources needed to advance their market position, it demonstrates favorable growth as companies seek solutions to decrease departmental expenditures and address ever-increasing resource management issues.

However, customers are reluctant to invest a large amount of funding and time for adopting a solution from a company that has low visibility. To a company, the choice to select a smaller vendor is often not worth the risk that they will not be a sustainable firm.

Acquisition or mergers can stabilize many of the smaller or niche vendors in the MPOS market. Smaller businesses can benefit from increased access to funds and gain technological capabilities through consolidation. Consolidation is likely result in technologically advanced solutions as software synergies come to fruition.

The World Marketing Process Optimization Solutions Markets is part of the Digital Media subscription, which includes research services in the following markets: digital asset management, digital rights management, nonlinear editing, video encoding, video streaming, video servers, and broadcast switchers. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership service and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics.

 
 
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Shifting Dynamics of Marketing Departments Call for Marketing Process Optimization Solutions

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