PRZOOM - /newswire/ -
Hartwell, GA, United States, 2007/04/17 - Hartwell, a leading provider of apparel to the promotional products industry, announced that the company will now offer its customers workwear and careerwear from VF Imagewear and activewear from Russell Artwear.
“We are thrilled to expand the assortment of industry leading brands we offer our customers. Partnering with these two highly respected companies gives Hartwell’s customers access to the best brands in the business,” says Hartwell CEO, Rick Cesere. Hartwell’s brand portfolio, which includes Hartwell®, Liz Claiborne®, Claiborne®, Auburn Sport®, and A-Game Athletic®, will now include Lee®, Red Kap®, Bulwark®, and Chef Designs™ from VF Imagewear and Jerzees® from Russell Artwear as well as Spectrum Scrubs®, and Toppers™.
“Hartwell’s ingenuity and flexibility make them a strong partner,” says Brett Barthel, vice president/general manager at VF Imagewear, a division of VF Corporation. “We’re very impressed with the innovation Hartwell has brought to this category in terms of customer service and web-based business platforms. We’re pleased to work with Hartwell to grow VF Imagewear brands in the promotional products market.”
“We’re very excited to work with Hartwell,” says Tony Iannuzzi, general manager of Russell Artwear. “With Hartwell, we are able to further expand the Jerzees brand in the ASI industry. Hartwell’s innovative technology ensures that the ASI companies who order Jerzees products will receive excellent customer support. We appreciate that Hartwell shares our commitment to innovation and service.”
Hartwell’s assortment expansion (hartwell.com) is part of its Brand New Power program. “We offer our customers dynamic brands and new, easy-to-use tools that give them the power to generate new business,” says Cesere. “With Brand New Power, our customers have unprecedented apparel fulfillment at their fingertips.”
Hartwell’s Brand New Power program offers:
• Enterprising “no inventory” solutions
• Unrivaled virtual sample and web store technology
• Quick-turn, seamless account management
• No minimum, freight-inclusive embroidery
Hartwell’s new partnerships also take them into new product categories. “Our customers have been asking for workwear, uniforms, more activewear, and accessory items. Now we can deliver the full array of products they need,” says Cesere.
The complete Hartwell brand assortment is available in the new 2007 spring catalog and at Hartwell.com. The new VF Imagewear and Russell Artwear items will be on display at the ASI Show in Philadelphia.