PRZOOM - /newswire/ -
State College, PA, United States, 2007/04/13 - AccuWeather, Inc. today announced that nearly 200 major television and newspaper companies are at various stages of the contract and adoption process for the AccuWeather® turnkey mobile web platform.
“The mobile web is growing faster than the wired web. Over the next few years it is likely to become bigger than the wired web,” said Jim Candor, Senior Vice President of New Media for AccuWeather. “As a leader in mobile technology, AccuWeather is dedicated to helping its media partners make the most of this rapid growth and the new revenue and audience opportunities that it creates.”
Mobile handsets now are more widely distributed than Internet access in U.S. households, according to recent Pew Research surveys. Those studies found over 75% of the households in the U.S. have one or more mobile handsets – over 225 million in all. Most of these handsets are web-capable. This wide proliferation of devices means that the mobile web is poised for rapid adoption in a way that exceeds the potential of the wired web before the first Internet boom. The rapid growth opportunity is, in turn, compelling major media outlets from all over the U.S. to quickly define their own mobile web strategies.
Content offered by regional news leaders like local TV stations and newspapers is an ideal fit for the mobile web, which excels at localization. News is already among the most popular categories of mobile content. AccuWeather’s Third-Screen Network allows media outlets to get their valuable content and brands on the mobile web quickly and easily, while avoiding the complicated technical issues typical of mobile web implementations. Using the Network, media partners can start driving revenue right away, keeping all mobile advertising revenue on every page containing their local content. They can also enhance the value of their content with a complete range of free national news, traffic, weather, and lifestyle information provided by leading national media brands. The fastest speed to market, no up-front or monthly costs, and market exclusivity within the DMA make Third-Screen Network a timely opportunity too good to pass up – especially since inaction may mean handing the opportunity for mobile web dominance to a local media competitor.
AccuWeather’s Third-Screen Network is available on a market-exclusive basis to one media partner within each DMA. A list of markets still available may be viewed at AccuWeather’s NAB Booth C6412.
AccuWeather, The World’s Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC’s owned and operated stations, The Washington Post and The New York Times.