Jess Butcher has been brought on board as Account Director, and Kelly Pullen has joined as Marketing Executive.
The latest additions to the Pigsback team are part of its long-term strategy of recruiting quality staff with specific expertise. Their arrival will boost Pigsback’s growing business proposition in the UK, using the unique principles of Empathy Marketing®.
Commercial Director, Cillian Barry, says: “This is an important time for Pigsback, we have progressed at a good pace since our UK launch in June, but to keep the momentum going we needed to take on the right staff. Both Jess Butcher and Kelly Pullen fit the bill. They have the right skill set and experience and will have a positive impact on what we can offer the consumers and our marketing partners.”
Butcher, who moved from 20th Century Fox Home Entertainment, will work directly under Barry and her responsibilities will include trade marketing, developing agency relationships and increasing the awareness of Pigsback amongst brands.
Barry adds: “Butcher brings with her a good understanding of the digital marketing industry and experience in building relationships with brands and agencies. This will prove invaluable as we step up our recruitment of brands to the Pigsback site.”
Kelly Pullen was previously employed by FWD Financial Services Marketing Ltd. as a Marketing Assistant in 2001, before progressing to the position of Marketing Executive. Whilst at the company, Pullen was promoted to a marketing managerial role, and provided financial and administrative support. At Pigsback she will report directly to the UK Marketing Director, Jo Malvern, and they will work together to drive members to the site and develop brand awareness in the market.
Since Pigsback’s UK launch, it has agreed partnership deals with such high-profile brands as eBay, Blockbuster, UGC Cinemas, CD Wow!, Figleaves, Virgin Wines and toptable.co.uk.
Pigsback.com is a reward-based consumer site, which has become the sixth biggest in Ireland, and has won both digital and marketing awards. The company creates successful consumers and brands partnerships: where consumers are rewarded and brands are able to reach carefully targeted audiences.
The core values of the company are based on Empathy Marketing® principles, which are: permission-based; relevance; edge; mix of hard and soft messaging; frequency of communications; messages, not adverts; and development, not technology.
This concept redefines the relationship between the brand and the consumer through trust, reward, feedback and fun - mainly in the lifestyle and entertainment arenas.
The Pigsback website specialises in providing a unique marketing service in which brand messages are welcome to the target consumers, which is primarily females, aged 25-35 and in the B/C1 demographic. Its skilled team balances marketing and communications with a strong understanding of technologies and business processes. Furthermore, the company is committed to providing a quality service that is mutually beneficial to brands and consumers alike.
Current brand partners include Ebay, Blockbuster, UGC Cinemas, CD Wow!, Figleaves, Virgin Wines, toptable.co.uk, ebookers, MORE>THAN and TOUCAN.