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Effective Marketing Campaigns and New Pickup Truck Designs Drive the Tonneau Cover Aftermarket - New analysis from Frost & Sullivan's finds that the North American Light Truck Tonneau Cover Aftermarket earned revenues of approximately $254.7 million in 2005 and estimates to grow to about $300.1 million in 2012
Effective Marketing Campaigns and New Pickup Truck Designs Drive the Tonneau Cover Aftermarket

 

PRZOOM - /newswire/ - Palo Alto, CA, United States, 2007/04/10 - New analysis from Frost & Sullivan's finds that the North American Light Truck Tonneau Cover Aftermarket earned revenues of approximately $254.7 million in 2005 and estimates to grow to about $300.1 million in 2012.

   
 
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Increasing competition in the tonneau cover aftermarket is encouraging manufacturers to focus on brand development to set themselves apart. Currently, manufacturers are evincing greater interest in the hard tonneau segment, as it is likely to generate more revenues than the soft tonneau segment. In the next few years, major participants in the aftermarket are likely to expand their base and improve market share by reaching out to more end users with new products in acrylonitrile butadiene styrene (ABS) plastic and retractable sub-categories of the hard tonneau segment.

New analysis from Frost & Sullivan's (transportation.frost.com) finds that the North American Light Truck Tonneau Cover Aftermarket earned revenues of approximately $254.7 million in 2005 and estimates to grow to about $300.1 million in 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants an overview of the latest analysis of the North American Light Truck Tonneau Cover Aftermarket, then send an email to Vanessa Quezada- Corporate Communications at Vanessa.quezada[.]frost.com with the following information: your full name, company name, title, telephone number, email address, city, state, and country. We will send you the information via email upon receipt of the above information.

“In order to market effectively, manufacturers are trying to figure out the kind of styling, packaging, and promotion that will encourage pickup truck owners to invest in tonneau covers,” says Frost & Sullivan Research Analyst Rahul Ganju. “Manufacturers are also expected to develop awareness of their brand name to have a successful aftermarket program through cooperative advertising and sales promotion with distributors and truck accessory store owners.”

The implementation of new pickup truck designs is another key factor that could create growth potential in this market. The market is currently witnessing an uptrend in the number of pickup truck models, enhancing the uptake of tonneau covers.

“However, growing competition, coupled with changing market demographics is likely to restrain market growth,” notes Ganju. “The possibility of losing end users to competitors forces manufacturers to constantly strive to improve their products.”

To achieve this, market participants are expected to focus on developing innovative and high-end, cost-efficient products with unique features, as purchase decisions by end users are mainly based on the aesthetic appeal of the product, functionality, and price.

Educating truck accessory store owners, retailers, and distributors about the better quality of their products is also likely to improve profit margins. This move by the manufacturers is likely to create greater product awareness and increase overall sales.

Aggressive advertising campaigns, attractive warranty packages, efficient customer service, high quality products, and effective brand positioning strategy are vital aids in increasing revenues.

North American Light Truck Tonneau Cover Aftermarket is part of the Automotive & Transportation Growth Partnership Service, which also includes research services in the following markets: bed liners, running boards and steps, exterior protection accessories, wiper systems, light vehicle exhaust emission control systems, starters and alternators, wheels, tires, aftermarket and OE brakes system. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership service, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.

 
 
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Effective Marketing Campaigns and New Pickup Truck Designs Drive the Tonneau Cover Aftermarket

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