rEvolution, the Chicago-based integrated sports marketing and media services agency, recently celebrated its five year anniversary and agency growth by relocating to a larger office space at the renovated 600 W. Chicago Avenue building; hiring nine new employees; launching an industry leading website and expanding its customized account management software platform, Boost. Together with the addition of several new clients, these changes reflect rEvolution’s explosive growth and set the stage for the agency’s further expansion.
New Office in River North
In November, rEvolution opened its doors to a brand new 20,000 square foot office space. The modern and industrial River North office space showcases a promising future for the company and its clients. With room to expand, this space currently houses rEvolution’s account services, marketing, events, media, promotion, and business development divisions. On display in the lobby is an authentic open-wheel race car driven by racing legend, Emerson Fittapaldi. Adorned with rEvolution’s colors and logo, this former Penske/Mercedes vehicle represents just one of the many brand touch points that signals rEvolution’s pursuit of “form and function.”
Nine New Employees
Along with the new office space, rEvolution has added nine new employees in the past year to help manage new clients, projects and business development efforts. In addition to the new employees, rEvolution has expanded its service offerings by launching two new divisions, Youth/Action Sports and Corporate Hospitality.
Launched in March 2007, rEvolution’s new website aims to establish another industry benchmark. By utilizing the top webmasters in the industry, the new site immerses visitors in the latest technology while delivering agency and category information in a clean, crisp brand interface. The website includes up-to-date information on the management team, alliance partners, and clients. Website visitors can also watch videos from recent client events to see what rEvolution delivers in the field. The new look of the website reflects rEvolution’s rapid growth, expanded services, integration, creativity and expertise.
To increase its team’s technological efficiency in projects, rEvolution has expanded its customized account management platform, Boost. Boost delivers real time information to clients and their staff members through a shared, client-customized portal. For rEvolution’s event-based clients, Boost has become the primary event registration platform and Customer Relationship Management (CRM) tool. By simply logging into Boost, clients can quickly access agendas, travel itineraries and confirmations, as well as brand and sales ROI measurement services.
“Having noticed the way that agencies and clients struggled with communication on projects, we recognized a glaring need in the industry,” said Jeff Gooding, senior vice president of marketing. “Our solution was to build a collaborative platform, customized to each client team, which facilitates communications for both the client and the agency online. We firmly believe Boost provides us with a marketable point of difference with our clients and demonstrates our commitment to them.”
A Final Word
As president and founder of rEvolution, John Rowady built the agency from the ground up in 2001. After nearly 20 years in both sports media sales and event marketing, Rowady was driven to create a company that uses sports as an experiential communication platform that produces a tangible business impact for clients.
“When we founded rEvolution, we did it on the premise and knowledge that the marketing service industry needed a wake-up call,” stated Rowady. “Real value in marketing is providing solutions, driving relationships, building customer acquisitions and delivering quantifiable sales. As an agency, rEvolution is based on this principle and it is what we live by everyday.”
A full-service sports marketing and media agency, rEvolution utilizes the platform of major sporting events, leagues, teams and athletes to promote its clients’ consumer and business-to-business brands. rEvolution is Chicago-based with a global reputation. rEvolution’s marketing division offers such services as creative strategy, sponsorship negotiation, branding, event marketing, promotion, research and hospitality. rEvolution’s media selling, buying and planning division, called the rEvolution Sports Network, provides custom-designed, on-air strategies for advertisers interested in reaching national and regional audiences through college football and basketball, World Cup Soccer, motorsports, action sports, as well as other major sports programming vehicles. Unencumbered by a network of holding company interests to consider, rEvolution, a mid-sized, independently owned agency, joins forces with clients in creating and implementing business-building ideas. Three long-standing industry experts, who possess more than 50 years of collective global sports experience and relationships, lead rEvolution’s skilled team of professionals.